📍 This episode explores how audience behave as a collective organism, their rituals, their resistance to disruption, and what their reactions reveal about cultural expectation.
Among other things, we talk about our unique audience experiences as well as methods and techniques for shaping an audience. We try to get at the rituals, behaviours, and social scripts that underpin all audiences as a dynamic part of any event, rather than an aggregate mass.
If we can understand these fundamental components of how an audience is developed and constructed, we can use this as another creative element to be used, rather than a misunderstood, and marginalised creative element.
A Mik Allen Concepts production
www.mikallenconcepts.com