What if your next chapter isn't found in a five-year plan...

What if it's hidden in a whisper?

This week on Startup Stories, I sit down with the beautiful Katherine Tuominen, and what unfolds isn't just a conversation about marketing or entrepreneurship—it's about learning to trust the quiet nudges that keep calling you toward more of yourself.

Katherine didn't have a perfectly mapped-out vision.

She had a feeling.

She began her career in the film industry, captivated by the power of storytelling. But as the environment around her shifted, she found herself feeling increasingly disconnected from the values she wanted to live by. Instead of forcing herself to stay, she made the courageous decision to leave.

For the next two and a half years, she simply... listened.

She paid the bills. She cleared away the noise. She made space to discover what was actually true for her beneath the expectations, ambition, and busyness.

From that place came a small copywriting business—because storytelling had always been the thread running through her life.

And then another whisper arrived.

"What if I didn't build this alone?"

That single question became the beginning of Catalyst Brand Strategy—a collaborative team helping purpose-driven founders amplify their message with integrity, credibility, and heart.

Now, years later, Katherine is evolving once again.

She's stepping onto stages with a keynote called Why Ethical Marketing Is Not an Oxymoron, challenging the way we think about visibility, influence, and the responsibility that comes with having a voice.

Because when marketing is done well, it isn't manipulation.

It's service.

It's connection.

It's helping the right people find the support, ideas, and hope they've been searching for.

What I loved most about this conversation is that Katherine reminds us we don't have to know exactly where we're going.

Sometimes the vision isn't a roadmap.

Sometimes it's simply a feeling that won't leave you alone.

And if you keep following those whispers—curiously, courageously, one day at a time—you might just become the woman you've been waiting for all along.

If you've been wondering what's next...

This conversation is your permission to stop forcing the path...

...and start listening.

🤍

You can follow Katherine via:

https://catalystbrandstrategy.com

https://www.instagram.com/katherinetuominen/

https://www.linkedin.com/in/katherine-tuominen/

To dive deeper into your own evolution, join me in The Phenomenal Collective - a highly intentional, intimate and interactive FB Group where extraordinary women grow through community, collaboration and courageous business. This is where you become the woman you have been waiting for!

https://www.facebook.com/groups/phenomenalcollective

This week on Startup Stories, I had the absolute joy of sitting down with the beautiful Tricia Conyers, all the way from Trinidad & Tobago. Tricia is a confidence and empowerment coach who has spent decades helping women grow into their leadership, but what I loved most about this conversation wasn't her incredible résumé...

It was her.

The woman behind the work.

The woman who had a successful career, who could have stayed where life looked good on paper, but instead listened to the quiet nudge that there was something more waiting for her. She chose herself. She took action before she had every answer. And little by little, she built a business—and a life—that feels deeply aligned with who she is.

We talk about what confidence really is (spoiler alert: it's action! also known as practicing!) and why waiting until you "feel ready" is often the very thing keeping you stuck.

We also laugh. We reflect. We have one of those conversations that feels like two women sitting across from each other with coffee, talking about the beautiful, messy reality of becoming.

And, behind the conversation is my own confidence in action. We could say that Tricia is more "accomplished" than me, a bigger business, a bigger identity. But that did not deter me. It feeds me, it takes me to my next level and allows me to practice CONFIDENCE IN ACTION.

And afterwards, Tricia shared how much she loved our conversation. She told me she had been listening to the podcast and appreciated the way I reflect, listen, and help guests go deeper. She even referred another incredible woman to the show.

It was such a beautiful reminder that confidence isn't about being the most experienced person in the room.

It's about showing up as yourself.

That's where the magic happens.

So wherever you are today—in the dreaming, the building, the doubting, or the becoming—I hope this conversation reminds you that confidence isn't a destination.

It's a practice.

It's a decision.

It's action.

How will you build your confidence today? 🤍

***

You can find Tricia at:

Website https://triciaconyers.com/

Instagram https://www.instagram.com/inspireher.tt/

LinkedIN https://www.linkedin.com/in/triciaconyers/

Confidence Superpower Quiz https://signup.triciaconyers.com/confidencesuperpowerquiz

***

Now that you are ready to supercharge your WILD WOMAN AWAKENING join me in an intimate circle for the Everyday Woman Awakening, my 6 week program to become the woman you are waiting for! We start July 8/26.

This is an extra special episode as I just attended one of Carla Geyser's safaris through a 3 way collaboration (her business, Girls Guide to the World and my life coaching company - powherfull inc).

Carla is a firecracker! An adventurer, a humanitarian, and an eco-warrior who owns and operates a conservation non profit and a travel adventure company that work together to bring women on safari and give back to the ecosystems & communities that preserve the world's wildest habitats and animals.

She has always had a nature calling and spark for the wild, she felt it in her soul long before this business model existed in her mind. Growing up in South Africa she knew about the safari plains, but the call took hold after she learned about the poaching conflicts and saw a man weeping over a poached rhino. That was her cue. Shifting from commercial real estate and event planning, she leveraged her skills and gumption to create Blue Sky Trust Society and Blue Sky Expeditions, a clever model to achieve two complimentary goals. Travel, connection to the land and supporting conservation.

Her first trip took three years to materialize and it remains an icon in her heart. It established the foundation to keep her going for 14 years (her 15th anniversary is in 2027 - celebrate by joining her on a trip!).

But beyond what she has accomplished, Carla is a beautiful human. Highly capable, FUN, loving and willing to push herself for us, for herself and for Mama Africa. Having spent one glorious week with her, being around her is healing, seeing how she connects women to each other is magnetic and listening to her educate and expand our understanding of the beauty and pain of Mama Africa is very much a life changing experience.

And you guys - she didn't get a degree in ecology or business, she just chose to trust herself and see what she could do. Her work is now bigger than just her, she has a following, business partnerships and lasting legacy that I am so grateful she said yes to!

Come enjoy this conversation and see where you too can achieve your big goals in the life you are living right now!

https://www.blueskysociety.org/

https://www.youtube.com/user/Blueskysociety1

https://www.facebook.com/BlueSkySociety

https://www.instagram.com/blueskysociety