Noelle LeVeaux helped rebrand Dallas. Now she’s helping prepare the city for the global spotlight of the FIFA World Cup 2026.

In this episode of Making Black History Today, Liz and Porter sit down with Noelle LeVeaux, the marketing strategist behind the legendary Dallas "BIG" Campaign that transformed how the world sees Dallas.

Named one of Skift’s Top 50 Travel Marketers in the World, Noelle has spent more than three decades shaping Dallas through brand strategy, civic leadership, and purpose-driven marketing.

From D Magazine Partners to Communities Foundation of Texas to Visit Dallas, her work has influenced the identity of the city at every level.

Now, as Dallas prepares for FIFA World Cup 2026, Noelle is once again helping position the city on the global stage.

In this conversation we discuss:

• The Dallas "BIG" Campaign and how it rebranded an entire city
• FIFA World Cup 2026 Dallas and the opportunity for global impact
• Leadership through adversity and how a cancer diagnosis changed her perspective
• Philanthropy and co-founding Dress for Success Dallas
• What’s next for Dallas and the future of global city branding

If you care about leadership, marketing, city branding, or the future of Dallas, this episode is for you.

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