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In this riveting episode, we delve into the intriguing world of storytelling in business. Starting with a personal anecdote that highlights the power of narrative, we gradually unravel the science behind our inherent attraction to stories. Discover how storytelling can transcend mere facts and figures, creating an emotional resonance that leaves a lasting impression.

We also showcase how global brands like Disneyland and Coca-Cola have successfully woven storytelling into their marketing strategies, fostering brand loyalty and driving sales. More than just a theoretical discussion, this episode is teeming with practical guidance on how to incorporate storytelling into your business's marketing strategy.

By the end of this episode, you'll have a solid understanding of how to craft narratives that resonate with your audience, build a strong brand identity, and engagement that will make you stand out in a crowded marketplace. Embark on this fascinating journey into the heart of storytelling and uncover its potential to revolutionise your business. Don't miss this insightful exploration of storytelling's power in the business world and discover storytelling that moves people.

We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.

Thank you for tuning in and we look forward to continuing this journey with you.

If you would like to be a guest on the show or discuss anything else, feel free in emailing me:

Markhebblewhite1@gmail.com

• To learn more about my company, please visit polebrand.com

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In this episode, we take a trip back in time to 1403 to explore the origins of the business subscription model. We learn about The Stationers', a religious fraternity formed by text workers, illuminators, bookbinders, and sellers of manuscript books, which played a crucial role in regulating and controlling the printing industry.

Fast-forward to the present day, and the subscription model is transforming the way we consume everything, from entertainment to essential services. We discuss how personalisation is the driving force behind customer loyalty and retention, with a massive 73% growth in personalisation efforts over the past couple of years. This is followed by an exploration of how businesses of all kinds can benefit from the subscription model and build stronger customer communities, with the power of convenience, adaptability, and revenue generation at the forefront.

We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.

Thank you for tuning in and we look forward to continuing this journey with you.

If you would like to be a guest on the show or discuss anything else, feel free in emailing me:

Markhebblewhite1@gmail.com

• To learn more about my company, please visit polebrand.com

Send us a text

In this engaging and insightful podcast episode, our host shares the story of Alex, a newly promoted manager who struggled to connect with his team and inspire better performance. Discover how the transformative power of emotional intelligence (EI) enabled Alex to unlock his leadership potential and significantly improve the dynamics of his team. Learn about the five key components of EI - self-awareness, self-regulation, motivation, empathy, and social skills - and explore the connection between emotionally intelligent leadership and team success. Our host also discusses real-life examples of emotionally intelligent leaders, such as former Starbucks CEO Howard Schultz, and their impact on their organizations. Tune in to learn practical strategies for developing your own EI and leveraging it to create a positive and inclusive work environment that fosters innovation, collaboration, and high performance. Don't miss this enlightening episode on the crucial role of emotional intelligence in effective leadership and team management.

We would love to hear your feedback on our episodes and any questions you may have about eCommerce, branding, and marketing. Please leave your comments on our channel and we will do our best to address them in future episodes.

Thank you for tuning in and we look forward to continuing this journey with you.

If you would like to be a guest on the show or discuss anything else, feel free in emailing me:

Markhebblewhite1@gmail.com

• To learn more about my company, please visit polebrand.com