『eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips』のカバーアート

eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips

著者： Steve Hutt | Shopify Expert | eCommerce Expert
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  • サマリー

  • Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 330+ episodes, the podcast covers a wide range of topics, including: - Shopify & Ecommerce Platforms - Shopify apps, themes, partners & best practices - Shopify experts, Shopify Plus & Shopify POS - BigCommerce, WooCommerce, WordPress & other commerce tools - Digital Marketing Strategies - Email marketing, SMS marketing & push notifications - Conversion rate optimization (CRO) & customer retention - Paid advertising (Facebook, Google, Instagram, TikTok, YouTube) - Influencer marketing, content marketing & Shopify SEO - Social media marketing, branding & public relations - Shopify Dropshipping & Other Business Models - Shopify dropshipping, print on demand & online store setup - B2B ecommerce, wholesale & Shopify online shopping - Shopify collabs & partnerships - Emerging Ecommerce Trends - AI, AR/VR & chatbots in ecommerce - Sustainability, social impact & headless commerce - Omnichannel strategies & cross-border ecommerce - Web3, crypto & NFTs in ecommerce - Entrepreneurship & Startup Growth - Founder stories, lessons learned & work-life balance - Startup funding, team building & growth strategies - Business Operations & Logistics - Inventory management, supply chain & fulfillment - Payment processing, fraud prevention & customer support - Data analytics, business intelligence & cash flow management - MarTech & Ecommerce Tech Stack - Marketing automation, analytics & personalization - Headless CMS, CDPs & data management - ERP, PIM, OMS, WMS & 3PL integrations - Finance, Economics & Investing - Ecommerce business models & unit economics - Financial planning, budgeting & forecasting - Fundraising, M&A, exit strategies & tax planning Each week, I sit down with Shopify partners, marketing experts, and industry leaders to discuss the latest tools, trends, and tactics. From app developers and agency owners to successful brand founders, my guests bring a wealth of knowledge and experience to every episode. Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead of the curve. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store. Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today! Together, let's navigate the fast-paced world of online retail and unlock your store's true potential. For more ecommerce tips and resources, visit our blog at eCommercefastlane.com and follow me on Twitter @stevenhutt. If you have any questions or suggestions for future episodes, feel free to reach out at steve@ecommercefastlane.com. Let's connect and grow together!
    Steve Hutt
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エピソード
  • The Power Of AI: Transform Your Amazon Marketing Strategy With Kazam

    The Power Of AI: Transform Your Amazon Marketing Strategy With Kazam
    2024/05/31

    Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Kusha Kavandi, the Founder and CEO of Kazam.


    In this episode, host Steve Hutt is joined by guest Kusha Karvandi, founder of Kazam, to discuss the changing dynamics of selling on Amazon and how his AI-based software is revolutionizing Amazon advertising for brands. From navigating the complexities of Amazon's increasing fees to unlocking the power of targeted advertising and optimizing product listings, Kusha shares invaluable insights on how businesses can scale and succeed in the competitive e-commerce space. Join us as we uncover the secrets to maximizing profitability on Amazon and staying ahead of the curve with innovative solutions like Kazam.


    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

    TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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    42 分
  • Breaking Barriers In Fashion: How Dapper Boi Is Redefining Inclusive Apparel On Shopify With Vicky Pasche

    Breaking Barriers In Fashion: How Dapper Boi Is Redefining Inclusive Apparel On Shopify With Vicky Pasche
    2024/05/31

    Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Vicky Pasche, the Founder and CEO of Dapper Boi.


    In this episode, Vicky shares the incredible journey of how she and her wife, Charise, identified a significant void in the market for non-binary clothing and launched Dapper Boi in 2015 through a successful Kickstarter campaign. From appearing on Shark Tank to leveraging platforms like TikTok and Shopify, Vicky reveals how Dapper Boi has grown into a community-focused brand that's impacting lives and fostering inclusivity.

    We'll dive into the strategic use of social media, the unique challenges of manufacturing, and the vital role of community engagement in building a loyal customer base. Plus, Vicky will share some of the heartwarming and transformative stories from their customers, emphasizing the profound impact that authentic, inclusive clothing can have on individual self-confidence and well-being.

    Get ready for a compelling conversation filled with actionable insights, powerful stories, and invaluable lessons for any entrepreneur looking to make a difference. This is an episode you won't want to miss! Let's get started.


    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

    TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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    36 分
  • Behind The Scenes Of Perishable Shipping: Meet Grip, The Startup Spearheading Innovation With Juan Meisel

    Behind The Scenes Of Perishable Shipping: Meet Grip, The Startup Spearheading Innovation With Juan Meisel
    2024/05/31

    Welcome to another episode of eCommerce Fastlane. Today, we're excited to have Juan Meisel, the Founder and CEO of Grip.

    Having launched in 2022, Grip has quickly become one of the fastest-growing companies in this niche, largely thanks to their focus on customer satisfaction and active involvement in product development.

    Juan will share his journey from his days at ButcherBox to founding Grip, shedding light on the unique challenges of delivering fresh and frozen products promptly and effectively. We'll explore how Grip's innovative shipping engine employs AI to optimize deliveries based on various conditions like weather and temperature, significantly reducing costs and improving efficiency.

    Additionally, we'll discuss the broader impact of COVID-19 on consumer behavior, the rise in household fresh food deliveries, and how Grip is navigating the complexities of handling returns for perishable goods. Whether you're a small business owner or a seasoned ecommerce veteran, this episode will provide valuable insights into managing logistics in the fresh and frozen goods sector. Stay tuned as we explore how Grip is offering solutions that enhance the supply chain and make a significant environmental and economic impact.


    Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

    • Twitter
    • LinkedIn
    • Facebook

    For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

    TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.
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    38 分

あらすじ・解説

Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into the weeds of marketing & operations and translate these strategies into actions." Since 2016, eCommerce Fastlane has been the pit-stop for Shopify entrepreneurs and marketers looking to thrive in the competitive world of direct-to-consumer (DTC) retail. With over 1 million downloads and 330+ episodes, the podcast covers a wide range of topics, including: - Shopify & Ecommerce Platforms - Shopify apps, themes, partners & best practices - Shopify experts, Shopify Plus & Shopify POS - BigCommerce, WooCommerce, WordPress & other commerce tools - Digital Marketing Strategies - Email marketing, SMS marketing & push notifications - Conversion rate optimization (CRO) & customer retention - Paid advertising (Facebook, Google, Instagram, TikTok, YouTube) - Influencer marketing, content marketing & Shopify SEO - Social media marketing, branding & public relations - Shopify Dropshipping & Other Business Models - Shopify dropshipping, print on demand & online store setup - B2B ecommerce, wholesale & Shopify online shopping - Shopify collabs & partnerships - Emerging Ecommerce Trends - AI, AR/VR & chatbots in ecommerce - Sustainability, social impact & headless commerce - Omnichannel strategies & cross-border ecommerce - Web3, crypto & NFTs in ecommerce - Entrepreneurship & Startup Growth - Founder stories, lessons learned & work-life balance - Startup funding, team building & growth strategies - Business Operations & Logistics - Inventory management, supply chain & fulfillment - Payment processing, fraud prevention & customer support - Data analytics, business intelligence & cash flow management - MarTech & Ecommerce Tech Stack - Marketing automation, analytics & personalization - Headless CMS, CDPs & data management - ERP, PIM, OMS, WMS & 3PL integrations - Finance, Economics & Investing - Ecommerce business models & unit economics - Financial planning, budgeting & forecasting - Fundraising, M&A, exit strategies & tax planning Each week, I sit down with Shopify partners, marketing experts, and industry leaders to discuss the latest tools, trends, and tactics. From app developers and agency owners to successful brand founders, my guests bring a wealth of knowledge and experience to every episode. Whether you're just starting your ecommerce journey or a seasoned DTC professional, eCommerce Fastlane aims to provide the insights and inspiration you need to stay ahead of the curve. Tune in for in-depth interviews, real-world case studies, and practical advice you can implement immediately to grow your Shopify store. Ready to transform your ecommerce business into a profitable, customer-centric powerhouse? Hit the subscribe button and join the eCommerce Fastlane community today! Together, let's navigate the fast-paced world of online retail and unlock your store's true potential. For more ecommerce tips and resources, visit our blog at eCommercefastlane.com and follow me on Twitter @stevenhutt. If you have any questions or suggestions for future episodes, feel free to reach out at steve@ecommercefastlane.com. Let's connect and grow together!
Steve Hutt
リーダーシップ マーケティング 経済学
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