Are tariffs and supply chain chaos keeping you up at night? Not sure how to forecast inventory or manage cash flow when every shipment from China seems to come with a new surprise fee? If you’re a Shopify merchant importing from overseas, you’ve probably felt the sting of trade wars, unpredictable costs, and the pressure to deliver a seamless customer experience-without draining your bank account.

You’re definitely not alone. Today’s DTC reality is throwing curveballs at every direct-to-consumer brand, especially those navigating the ever-evolving landscape of tariffs and global fulfillment. That’s why I’m excited to welcome back Izzy Rosenzweig, founder of Portless, for his encore appearance on the show. Izzy has been in the trenches with hundreds of brands, helping them crack the code on cash flow, inventory agility, and tariff mitigation—especially in this turbulent era of trade wars and shifting global manufacturing.

What You'll Learn

• Surviving Tariffs: Why trade wars aren’t forever, but smart brands need to adapt now to thrive later.
• Delayed Tariffs, Better Cash Flow: How Portless lets you pay import taxes only when you make a sale-unlocking capital and reducing risk.
• Agile Inventory & Forecasting: Leveraging smaller MOQs and faster restocks to supercharge your inventory turns and avoid costly overstock.
• Factory-to-Door in Days: How Portless delivers a “local” shipping experience from China, Vietnam, and soon India-delighting customers with 3-6 day delivery times.
• Returns, Refurbs, and Realities: Practical strategies for handling returns, QC, and resale in a lean, cross-border supply chain.
• Beyond China: The real pros and cons of shifting manufacturing to Vietnam, India, Mexico, and beyond-and what you need to know before making a move.
• Global Expansion Playbook: Why brands are shifting marketing dollars to tariff-free countries, and how Portless helps you tap into 55+ markets with local delivery experiences.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Are you drowning in marketing data from too many platforms? Feeling uncertain about where your ad dollars are actually driving results, especially after the iOS 14 tracking shakeup? Maybe you suspect wasted spend but can’t pinpoint exactly where or why?

You’re definitely not alone. Many Shopify merchants grapple with fragmented data, inaccurate attribution, and the frustration of making marketing decisions based on guesswork rather than clear insights.

That’s why I’m thrilled to have Gurami Tateshvili, co-founder of MyDataNinja, on the show today. As a serial entrepreneur and Harvard Business School alum who built his own e-commerce businesses and digital agency, Gurami experienced these tracking and attribution pains firsthand. He co-founded MyDataNinja specifically to solve this problem, creating a platform that unifies ecommerce metrics into a single, actionable dashboard.

What You’ll Learn

• Navigating Post-iOS 14 Tracking: Understand the ongoing challenges and why standard pixels often fall short.
• Accurate Attribution: How server-side and cookieless tracking provide a clearer picture of ad performance across channels (Meta, Google, TikTok, Bing).
• Unified Data Dashboard: The benefits of seeing all your ad spend, revenue, and key metrics in one place, saving time and enabling faster decisions.
• Calculating True Profitability: Moving beyond blended ROAS to understand net profit per order and ad campaign by incorporating Cost of Goods Sold (COGS).
• Identifying Wasted Spend: Techniques to spot inefficiencies, including potential bot traffic and underperforming campaigns.
• Actionable Insights: How to translate unified data into smarter budget allocation, campaign optimization, and scaling strategies.
• Offline & Complex Sales: Addressing tracking challenges for scenarios like Cash on Delivery (COD) or orders with returns/cancellations.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

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For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

Are you feeling like your Shopify brand could be doing more—maybe you’re struggling to connect the dots between your channels, or you know you’re not getting the most out of your existing customers?

You’re not alone. So many brands sense there’s untapped growth, but with commerce evolving so quickly, it’s tough to know what to prioritize or how to fill those expertise gaps.

That’s why I’m excited to welcome Dennis Yao, co-founder of The Other Group and my former lead at Shopify, to the show. Dennis has spent over 20 years in retail, wholesale, SaaS, and digital marketplaces—he’s helped mid-market and enterprise brands drive billions in revenue, and now he’s on a mission to help omnichannel brands execute smarter and grow faster.

What You'll Learn

• Omnichannel strategy: How to move from buzzwords to practical execution across retail, DTC, wholesale, and marketplaces.
• Retention as a growth engine: Why nurturing “raving fans” is the smartest way to boost profitability and customer lifetime value.
• Social vs. video commerce: What’s working now on TikTok Shop and with shoppable video, and how to resource it.
• Real-world AI adoption: Where Gen AI is actually shifting the game for brands—think content, support, and the future of SEO.
• Bridging the execution gap: How to spot and fix missing pieces in your tech stack, strategy, or team.
• Building authentic community: Simple ways to use content and loyalty to create long-term customer value.

Check out his YouTube channel here for more strategies!

Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

• Twitter
• LinkedIn
• Facebook

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.