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Customer service is broken in eCommerce, and it’s costing Australian brands millions.

In this episode of E-Commerce Australia, Ryan sits down with Jevon Le Roux, former MD of SurfStitch and P.E Nation, now CEO & Co-Founder of Keeyu, a platform built to eliminate reactive customer service tickets before they ever exist.

If you’re still hiring more support staff every peak season…
If “Where is my order?” is your most common ticket…
If your team is drowning in manual fixes and system hopping…

This episode will challenge how you think about post-purchase.

According to Australia Post, 1 in 5 online shoppers didn’t get what they wanted last year.

That resulted in $13 billion in churned revenue.

The question is, how much of that churn is preventable?

• Why traditional helpdesks are fundamentally reactive

• The 80+ post-purchase failure points brands don’t monitor

• How proactive post-purchase can cut support tickets by up to 50%

• Why scaling your support team isn’t the real solution

• How brands like Tony Bianco, Muscle Republic and Budgy Smuggler are approaching automation

• Why “Where Is My Order?” might disappear in the next five years

Jevon shares how his experience leading major Australian retail brands exposed a massive gap in post-purchase operations - and how Keeyu is creating an entirely new category: Proactive Post-Purchase.

This episode is a must-listen if you are:

• A founder scaling past $5M+ online

• A Head of eCommerce managing multiple warehouses

• Running Shopify, Magento, Salesforce or WooCommerce

• Hiring seasonal support staff every peak

• Feeling margin pressure in 2026

If complexity is increasing, this conversation is highly relevant.

There’s a clear shift happening in eCommerce:

From reactive ticket management
➡️ To proactive issue prevention

Helpdesks manage tickets.
Keeyu aims to prevent them.

And in a climate where customer acquisition costs are rising and retention matters more than ever, that distinction matters.

If reducing churn and increasing lifetime value is a priority for 2026, operational efficiency is only part of the equation.

At Remarkable Digital, we help Australian eCommerce brands drive compounding growth through SEO, turning high-intent search into predictable revenue.

If your traffic isn’t growing in line with your ambitions, hit the free audit button in the show notes and we’ll show you what’s possible.

Learn more or book a discovery call:
👉 https://keeyu.com

🚨 The Stat That Should Concern Every Founder

🔍 What You’ll Learn in This Episode

🧠 Who This Is For⚙️ The Bigger Shift

📈 Want to Improve Retention & Organic Growth?

🔗 Connect with Keeyu

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🎙 The Drive to Survive Effect: How Smart eCom Brands Are Winning Without Spending More on Ads

Meta CPMs are up.

Google is crowded.

TikTok is unpredictable.

So what if the real growth lever isn’t more performance spend… but better storytelling?

In this episode of eCommerce Australia, Ryan Martin sits down with fractional CMO Kate Hughes (ex-BP, David Jones, Asahi, L’Oreal) to unpack what Drive to Survive can teach eCommerce brands about brand building, customer psychology, loyalty, and long-term growth.

Because F1 didn’t just grow - it unlocked entirely new audiences.

And your eCommerce brand can do the same.

• How storytelling expanded Formula 1’s audience (especially female buyers)

• Why content can unlock new customer segments without discounting

• The mistake most eCommerce brands make when they rely only on performance marketing

• The difference between brand marketing and performance marketing

• Why short-term tactics stop working in crowded markets

• How to find “uncrowded channels” your competitors are ignoring

• How to grow faster by partnering with brands that share your customer

• Real-world examples of brand collaborations that elevate both sides

• Why this strategy improves reach, SEO visibility, and customer trust

• How to use reviews, comments and customer support to uncover growth gaps

• Simple ways to extract insight using AI tools

• The underrated churn question every eCommerce brand should be asking

• How colour influences perceived value, luxury and trust

• Why brand consistency matters more than constant creative refreshes

• Small visual changes that can improve conversion rate

• Why loyalty programs are rising again in retail and eCommerce

• What brands like Mecca understand about retention

• How loyalty gives you data, insight and long-term margin protection

If you’re only optimising ads, you’re playing the short game.

The brands that will win in 2026 and beyond are:

• Obsessed with their customer

• Clear on their brand positioning

• Consistent in message

• Smart about collaborations

• Investing in retention and loyalty

• Using storytelling to create emotional connection

Growth isn’t just about traffic.
It’s about mental availability.

🧠 What You’ll Learn in This Episode

🚗 The “Drive to Survive” Growth Lesson

📉 Why Your Ads Feel More Expensive

🤝 The Collab Shortcut

🎧 Social Listening & Customer Insight

🎨 The Psychology of Colour in eCommerce

🔁 The Loyalty Comeback

💡 The Big Takeaway

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SEO Isn’t Dead — But 90% of eCommerce Brands Will Get This Wrong in 2026

Google’s December Core Update didn’t kill SEO, but it exposed which eCommerce brands are doing it properly… and which ones are about to disappear from search.

In this episode of E-Commerce Australia, Ryan Martin sits down with Patrick, Head of SEO at Remarkable Digital, to break down what’s actually working in eCommerce SEO in 2026, and why most brands are unknowingly sabotaging their own growth.

If you’re relying on AI-generated content, outdated SEO tactics, or “best practice” advice from 2024, this episode will challenge everything you think you know.

• Why Google’s Core Updates are rewarding some eCommerce stores, and punishing others

• The truth about AI content, EEAT, and “AI slop” (and how to use AI without getting hit)

• Why ranking #1 doesn’t guarantee clicks anymore, and how to adapt

• The exact content mix eCommerce brands need (60% informational, 40% transactional)

• How to build topical authority to beat bigger brands with smaller budgets

• The perfect Shopify collection page structure for SEO + conversions

• Where most brands go wrong with internal linking (and how to fix it)

• How Google Gemini, AI Overviews, and the Universal Commerce Protocol will reshape eCommerce

• Why SEO is still the highest-trust, best-converting traffic channel in 2026

For a limited time, Remarkable Digital is offering 5 free premium SEO articles generated through their proprietary AI + human workflow, designed to meet Google’s EEAT standards and actually rank.

⚠️ Limited to the first 20 eCommerce businesses only.

If you’re an Australian eCommerce brand serious about scaling organic traffic, future-proofing your SEO, and staying ahead of Google’s next moves — this episode is mandatory listening.