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Free PR Audit From Caroline

What do Coldplay, sunscreen, and coconut yoghurt have in common?
They’ve all been at the centre of major PR disasters that eCommerce founders must learn from.

In this episode, Ryan Martin is joined by Caroline Voaden, founder of Story Copywriting & PR, a former crisis comms pro turned PR strategist helping Aussie brands get seen for the right reasons.

Whether you’re looking to land media coverage, launch a new product, or avoid your own public meltdown, this episode is packed with punchy insights and practical takeaways.

• 🔥 What REALLY happened behind the Ultraviolet SPF scandal (and why their bold PR play was a high-stakes gamble)

• 🧠 Why most eCom founders fail at PR (and how to fix it)

• ⏱️ The 48-hour crisis window, and why silence is brand suicide

• 🧲 How to pitch journalists so they actually say yes

• 💡 “Why You, Why Now?” the question every founder must answer before hitting send

• 🎯 Should you go big with a stunt, or go consistent with micro PR? Caroline’s rule of thumb.

Plus:

• ✅ Caroline’s proven PR framework for building trust, visibility & credibility

• 🛡️ How to use PR as “brand insurance” before things go wrong

• 📉 The mistake most brands make during a product recall (Cocobella, we’re looking at you)

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Andie Body Website Here

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Australian Startup Success Story:

Building a Million-Dollar Brand from Bar Sampling to Major Retail

What happens when three Australian entrepreneurs discover a Korean hangover remedy and transform it into a national retail phenomenon?

You get a masterclass in grassroots eCommerce marketing and retail strategy that every Australian business owner needs to hear.

Join eCommerce Australia host as we dive deep with Tim O'Sullivan, co-founder of the breakthrough Australian brand Bae Juice.

This isn't your typical startup story, it's a raw, practical guide to building retail relationships, scaling eCommerce operations, and launching multiple ventures in the competitive Australian market.

From guerrilla marketing in Melbourne nightlife districts to securing premium shelf space with Australia's biggest retailers, Tim reveals the exact strategies that turned a simple product discovery into a multi-million dollar eCommerce empire.

Plus, get exclusive insights into his latest venture, Andie Body, and how he's applying hard won lessons to scale even faster.

Perfect for: Australian eCommerce founders, retail entrepreneurs, startup enthusiasts, digital marketing professionals, and anyone looking to break into major Australian retail chains.

Retail & Distribution Strategy:

• Proven methods for approaching major Australian retailers (Coles, Woolworths, IGA)

• How to build lasting relationships with retail buyers and category managers

• The real timeline and investment required for retail rollouts in Australia

• Why product sampling beats digital advertising for certain categories

Growth Marketing & Brand Building:

• Guerrilla marketing tactics that work in Australian cities (Melbourne, Sydney, Brisbane)

• How COVID-19 created unexpected opportunities for beverage and wellness brands

• The power of brand touchpoints and consistent customer experience

• Converting bar and nightclub sampling into loyal eCommerce customers

Scaling Australian eCommerce:

• From direct-to-consumer to omnichannel retail strategy

• Managing inventory and supply chain for rapid Australian market expansion

• Building team culture and operational systems during hypergrowth

• Lessons learned from scaling one Australian brand to launching another

Entrepreneurship & Personal Development:

• Why continuous learning and networking are critical for Australian founders

• How to leverage industry connections in Australia's tight-knit business community

• Balancing multiple ventures while maintaining operational excellence

• Mental frameworks for making high stakes business decisions

• Bae Juice Official Website: https://drinkbaejuice.com.au/

• Andie Body: https://www.andiebody.com.au/

#eCommerceAustralia #AustralianStartups #RetailStrategy #BaeJuice #AndieBody #TimOSullivan #AustralianEntrepreneurs #DirectToConsumer #RetailRelationships #StartupGrowth #MelbourneStartups #AustralianBusiness #eCommercePodcast #EntrepreneurshipAustralia #BrandBuilding #GuerrillaMarketing #AustralianRetail

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BFCM 2025 Free Video Download Resource

Black Friday Is Coming:

Are Your Ads, Forecasts & Creatives Ready to Perform?

Every eCommerce brand wants massive Q4 revenue... but most sabotage their own results before the sale even starts.

In this episode, Ryan Martin teams up with Blue Sense Digital Co-Founder Nathan Perdriau to expose the common pitfalls and overlooked tactics that make or break your Black Friday results.

From Google Ads overspend, to bad creative timing, to forecasting flaws that derail growth, this conversation is a must listen if you're serious about scaling profitably in 2025.

They break down what’s working right now in eCommerce marketing and reveal how the savviest brands are preparing months ahead of major sales events.

You'll walk away with a practical, BS-free playbook for building campaigns that convert, without burning budget or relying on guesswork.

Link to Nathan's Post we discussed on the podcast here

• Customer Acquisition Tactics That Work in 2025: Why “set it and forget it” is dead, and how top brands are engineering growth loops that feed themselves.

• Creative Volume vs Quality: Why pumping out hundreds of ad variations won't save you, and how to focus on high performing angles that actually scale.

• Smart Use of Branded Search Ads: Discover when to defend your brand, and when it’s just a tax on your own traffic.

• Forecasting for Growth (Not Fantasy): How to separate new vs returning customer revenue, and why blending the two can destroy your projections.

• What NOT to Do During Black Friday: The fatal mistake brands make by testing creatives mid-sale, and how to avoid diluting your ROAS when it matters most.

• VIP Lists & Loyalty Leverage: Build your own hype machine by segmenting your best buyers and giving them early access that drives urgency and repeat sales.

• Efficient Content Strategies: Learn how to repurpose top creatives to save production time without sacrificing performance, especially when the pressure is on.

• Google Ads Done Right: Understand the intent behind search terms to stop wasting money, and start converting high-intent buyers instead of browsers.