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What actually drives growth in e-commerce today?

In this episode, Ryan Martin sits down with Patrick Gregson, former Head of Brand at The Iconic, to unpack the strategies that helped scale one of Australia’s most iconic retail brands.

Patrick shares hard-won lessons from The Iconic’s journey from scrappy startup to enterprise giant.

You’ll hear why customer loyalty goes far beyond points programs, how to balance brand and performance marketing, and why experience is the real battleground for retention.

Whether you’re launching a DTC brand or trying to scale an established store, this episode is packed with sharp insights on growth loops, attribution, and the ever-changing digital landscape.

Key topics:

• What loyalty actually means in 2025

• How The Iconic built its customer flywheel

• Attention as the new currency in digital marketing

• Why consistent engagement beats short-term hacks

• The tools modern e-com startups can now leverage

A must-listen for founders, marketers, and operators serious about sustainable e-commerce growth.

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Hiring in 2025 isn’t what it used to be, and if you're still relying on outdated tactics, you’re already behind.

In this episode, Ryan Martin is joined by eCommerce recruitment expert and founder of Altair Recruitment Yuliya Whiston to unpack what today’s top candidates are actually looking for and what smart brands are doing to stand out.

You’ll learn:

• 🔍 The non-negotiables talent expects in 2025

• 💼 Why soft skills and personal branding now outweigh traditional experience

• 📉 The hidden reasons your job listings might be turning candidates off

• 📲 How employers are using social media to screen (and attract) top hires

• 🚀 Pro tips for job seekers to cut through the noise and land high impact roles

Whether you're hiring or job hunting, this episode will give you the inside edge to succeed in the new era of eCommerce recruitment.

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Speak With Alex - For a complimentary website audit please email alex.ross@athoscommerce.com

Alex Ross, Senior BDM for Athos Commerce, gives us the heads up on the tools, tests, and tactics top eCommerce brands are using to dominate Q4.

From AI-powered generative discovery to overlooked A/B testing goldmines, this episode is your roadmap to smarter search, higher conversions, and lasting loyalty.

Whether you're prepping for Black Friday, scaling your product catalogue, or trying to crack customer intent, this conversation delivers the kind of insights most brands find out the hard way.

You’ll Learn:

• How generative discovery is redefining search intent and product discovery

• The exact data mistake killing your conversions

• Smart A/B tests that move the needle fast

• What to fix now to crush November sales

• How to turn product data into a loyalty machine

Perfect for:eCommerce founders, digital marketers, CX leads, and anyone serious about optimising for Q4 and beyond.