In this episode, Ryan sits down with Angus Cowan, the founder of MKTG Emails, a retention marketing agency that’s quietly dominating the email/SMS and retention game for some of Australia's top eCommerce brands.

If you think your email flows are dialled in because you've got an abandoned checkout sequence… think again.

Angus breaks down:

• 🔥 The #1 flow most brands are missing — and why it’s costing you thousands

• 🧠 Why over-segmentation is killing your campaign results

• 📈 What “30–40% of revenue from email” really looks like (and how to get there)

• 🚫 How a $25k email setup went completely wrong (and what you can learn from it)

• ⚖️ Full-stack vs specialist agencies — why the game is changing

• 💡 How to build high-performing popups that don’t require big discounts

We also dive into Angus' philosophy on content creation, how it fuels his agency’s growth, and why doing the basics really well still beats complexity every time.

Whether you're sending one email a week or scaling a nine-figure brand, this is a masterclass in email marketing that will shift how you think about retention.

**Competition: Enter Here - 90 Minutes with Nick Gray

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In this episode of E-commerce Australia, host Ryan Martin is joined by two industry powerhouses—Patrick Truong, the founder of Strictly Tattoo, a Japanese tattoo-inspired streetwear brand, and Nick Gray, founder of I Got You Consulting. Together, they unravel the inspiring journey of Strictly Tattoo—from its humble beginnings rooted in a love for Japanese tattoos to becoming a fast-scaling brand achieving triple-digit growth.

Patrick shares his entrepreneurial journey, starting in hospitality and sales before launching his first eCommerce venture. He reveals how his passion for creativity and tattoos led to the birth of Strictly Tattoo. Nick Gray, a returning guest and business consultant, dives deep into his role in transforming Strictly Tattoo from a startup into a thriving brand by implementing brand clarity, process optimization, and human-centered storytelling.

This episode covers:

• How Strictly Tattoo went from an Instagram page to a fast-scaling eCommerce brand.

• The power of brand clarity and having a "brand bible" that guides all decisions.

• Why saying no is often more important than saying yes for brand success.

• The importance of humanizing a brand in the age of AI and automation.

• How Nick Gray's strategic insights helped Strictly Tattoo achieve triple-digit growth.

• The role of collaborations and storytelling in building a strong brand community.

Whether you're an eCommerce entrepreneur looking for inspiration, a brand builder seeking practical advice, or simply a fan of great business stories, this episode is packed with insights you won’t want to miss.

Connect with Our Guests:

• Patrick Truong: Strictly Tattoo Website | Instagram

• Nick Gray: I Got You Consulting Website | LinkedIn

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In this episode of eCommerce Australia, host Ryan Martin welcomes back Brendan Gillen, a serial entrepreneur and the mastermind behind DOSED, a groundbreaking coffee concentrate brand.

Brendan shares the raw, unfiltered journey of building a new brand from scratch, after a failed coffee venture, and the invaluable lessons learned along the way.

🔥 Key Highlights:

• 🎙️ The Art of Reinvention: Why Brendan’s first coffee brand failed and how he turned that loss into a winning product idea.

• 💡 Building the Perfect eCommerce Business: Brendan’s blueprint for choosing the right product, mastering branding, and securing unbeatable supplier relationships.

• 📈 The Power of Content: How DOSED relies on relentless content creation and user-generated content (UGC) to drive brand awareness.

• 🌱 Zero to One: The tactical launch strategies Brendan used to get DOSED off the ground—from market research to first sales.

• 🚀 Marketing for the Long Game: Why Brendan focuses on brand awareness over immediate sales and how this is paying off.

• 📊 Tech Stack Secrets: The exact tools Brendan uses to run DOSED efficiently, including his must-have apps and software.

• 🎥 AI-Powered Ads: How Brendan uses AI-generated images and video ads to scale his marketing—cutting costs without sacrificing quality.

• 💡 eCommerce Growth Advice: Insights from Brendan’s work at the eCommerce Academy, where he coaches other entrepreneurs.

If you're an eCommerce founder looking to scale your brand with smart marketing and effective branding, this episode is packed with actionable insights you won’t want to miss.

👉 Want a free, no-obligation SEO audit for your eCommerce brand? Click here book your audit with Ryan Martin’s elite Melbourne-based SEO agency.

🔗 Follow Brendan Gillen on YouTube for more eCommerce tips and DOST’s journey: [insert YouTube link]

🔗 Try DOSED, the revolutionary coffee concentrate, at GetDose.co