『being humn』のカバーアート

being humn

being humn

著者： Rob and Curt
無料で聴く

このコンテンツについて

 being humn, is a show about making marketing human again. Hosts Rob and Curt—co-founders of the HUMN agency—share real conversations, proven frameworks, and practical insights to help brands connect deeply with their customers. If you care about clarity, empathy, and marketing that actually works, this podcast is for you.© 2025 Go With Humn マーケティング マーケティング・セールス 経済学
エピソード
  • SEO in the Age of AI with Jake Britton from WiseBear Creative

    SEO in the Age of AI with Jake Britton from WiseBear Creative
    2025/09/16

    Struggling with SEO that doesn’t drive results?

    In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to uncover the new rules of SEO in the age of AI.


    Jake shares how AI, authority, and authenticity are reshaping search, why clarity beats clicks every time, and practical steps you can take to boost your ranking and conversions. From StoryBrand messaging to avoiding “conversion killers,” this conversation is packed with insights every business owner and marketer needs.


    Chapters:
    (00:00) Welcome to Being HUMN + Introducing Guest Jake Britton
    (01:24) From Craft Beer to WiseBear Creative: Jake’s Story
    (04:52) Why SEO Is Like an Investment, Not a Quick Fix
    (07:14) AIO (Artificial Intelligence Optimization) Explained
    (09:21) Google’s Updates: How AI Detects Fluff Content
    (12:04) Writing for Humans + AI: The New SEO Balance
    (14:21) Authority + Credibility: Building Trust Online
    (16:35) SEO Meets StoryBrand: Traffic vs. Conversions
    (19:43) Real Client Case Study: Doubling Conversions in 30 Days
    (22:27) Getting Better (Not Just More) Leads with Clear Messaging
    (26:32) Practical SEO Tips: Speed, Structure, Interlinking
    (30:48) How to Audit Your Website and Improve Rankings
    (33:11) Why 30% of Users Already Use ChatGPT for Search
    (37:21) StoryBrand Framework for Landscapers + Service Businesses
    (41:11) HUMN x WiseBear SEO + Messaging Partnership
    (42:52) Final Takeaways: Clarity Beats Clicks Every Time

    👉 Learn how to structure your website, write content for both humans and AI, and finally turn your traffic into paying customers.


    🔗 Resources:
    HUMN: gowithhumn.com
    WiseBear Creative: WiseBearCreative.com

    #MarketingStrategy #Stor
    続きを読む 一部表示
    44 分
  • SEO, AI, and StoryBrand: Building Clarity That Converts — Highlights — Being HUMN

    SEO, AI, and StoryBrand: Building Clarity That Converts — Highlights — Being HUMN
    2025/09/11

    SEO has changed more in the last two years than ever before.

    In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to unpack how AI, search engines, and StoryBrand are reshaping the way businesses connect with customers.

    You’ll discover:
    ✔️ Why old SEO tactics (like keyword stuffing) no longer work
    ✔️ How AI tools read and rank content differently today
    ✔️ Why clarity and StoryBrand messaging drive conversions more than clicks
    ✔️ Practical examples of turning traffic into real leads and sales
    ✔️ Why “fluff” content is being penalized and how to structure for impact

    Chapters:
    (00:00) Welcome to Being HUMN with Rob and Curt
    (00:38) Guest Intro: Jake Britton of WiseBear Creative
    (02:10) How SEO Has Changed in the Last Two Years
    (04:19) AI and the Future of Search Optimization
    (06:45) Why Structure and Scannability Matter for Content
    (09:17) StoryBrand: Clarity Over Clicks
    (12:32) Turning Blog Traffic Into Real Conversions
    (15:04) The 5-Second Rule for Websites That Convert
    (17:42) Technical SEO: Site Speed and Mobile Experience
    (20:13) Avoiding the Wall of Text Syndrome
    (22:45) Writing to Answer Real Customer Questions
    (26:04) How StoryBrand Doubled Client Conversions in 30 Days
    (30:11) Balancing AI Tools with Human Touch in Marketing
    (33:29) Why Fluff Content Gets Penalized
    (36:42) Plumbing Example: Answering for Different Demographics
    (40:12) Where to Find Jake Britton and WiseBear Creative
    (42:03) Closing Thoughts: SEO as a Long-Term Investment

    👉 Learn more about scaling your brand with clarity and traction at gowithhumn.com

    #HUMN #SEO #MarketingStrategy #StoryBrand #WiseBearCreative #DigitalMarketing
    続きを読む 一部表示
    10 分
  • Why Most Brands Fail to Connect with Customers (And How to Fix It)

    Why Most Brands Fail to Connect with Customers (And How to Fix It)
    2025/09/09

    If your website talks more about you than your customer, you're losing business. In this episode of Being HUMN, Rob and Curt break down the five biggest messaging mistakes they see brands make (and how to fix them using the StoryBrand framework).

    You’ll learn:
    - Why “talking about yourself” drives customers away
    - The power of the problem–solution–result framework
    - How to align your internal team around one clear story
    - What to fix on your website in the next 10 minutes
    - How to stop wasting money on random acts of marketing

    🎯 This video is for small businesses, brand leaders, and marketing teams who want to actually connect with their audience—and drive results.

    👉 Take the free brand messaging assessment at gowithhumn.com

    📥 Ready for a consult?
    Let’s grab coffee.

    #StoryBrand #MarketingStrategy #BrandMessaging
    #BeingHumanPodcast #SmallBusinessMarketing
    続きを読む 一部表示
    9 分
まだレビューはありません