In this episode of the Zero to Twenty podcast, Kate Hammit, CMO at Splash, and I discuss event-led growth as a go-to-market strategy. We define event-led growth, explore the modern buyer's journey, and discuss how to leverage events to drive growth at all stages of the funnel. We also touch on the importance of measuring event ROI, aligning sales and marketing teams to achieve revenue goals, and how to create valuable content that resonates with your target audience.

In this episode of Zero to Twenty, I interview Margaret Irons, the founder of Salt and Butter Marketing. Margaret shares her career journey, from working in agencies to leading marketing at Three Pillar Global, where she played a key role in the company's significant growth. We discuss the importance of a well-defined go-to-market strategy, aligning sales and marketing teams, and the challenges and rewards of entrepreneurship. Margaret emphasizes the significance of focusing on foundational marketing principles and offers valuable insights for startups and businesses aiming to achieve sustainable growth. We also delve into account-based marketing strategies and the importance of clear communication and measurement in achieving marketing success.

In this episode, I welcome Mike Lovell, CMO at Class, to discuss the critical topic of product-market fit. Mike emphasizes the importance of understanding and aligning product-market fit with buyer personas and market segments. He discusses the dynamic nature of product-market fit, highlighting the need for continuous evaluation and adjustment. Operational focus and discipline are crucial once product-market fit is identified to ensure success across the organization. We also discuss ways to improve product-market fit by leveraging data and customer feedback. Lastly, we both underscore the importance of genuine problem-solving over just fitting a market message.