What do your shoes do?

On today’s episode we’re stepping into the future of footwear with Ian Harrison, creative disruptor, innovation catalyst, XR futurist and the Co-founder of SneakAR.

SneakAR transforms your sneakers into a dynamic digital canvas with their revolutionary AR experience, turning your shoes into an interactive masterpiece with just a tap.

Ian shares how SneakAR is disrupting traditional brand engagement by building unforgettable “door knock moments" - unlocking the power of web3, XR and emerging tech to create "people-market fit" that results in lasting moments that matter.

His unique path has taken him from music to manufacturing to the blockchain where his Culture Coin web3 solution was also nominated for an Auggie.

Find out how brands, creators, musicians and athletes can literally put their best foot forward with SneakAR.

Thanks for listening.

We're on the road to 50 episodes! We appreciate all our subscribers and listeners around the globe.

• Zero to Start is now on YouTube. Subscribe on your favorite platform and follow us on LinkedIn for more voices shaping the future of XR.

FEATURED LINKS:

• Ian Harrison on LinkedIn
• SneakAR
• @sneakarshoeco on Instagram
• Muenstervision Incubate. Innovate. Integrate.
• KiTBetter
• The Shoes of AWE

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• LinkedIn
• sicilianatrevino.com

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Dominique Wu is the founder of XReality Pro, where she designs, builds, and teaches immersive technologies that empower creators and transform how we interact with XR and AI.

She has consulted for industry giants including Meta and Walmart’s Store No. 8, and is the author of Spatial Design: Breaking the 2D Paradigm.

With over 500 speaker events hosted across her media channels, including the popular XReality Pro YouTube channel, Dominique is a leading voice in XR education and community building.

In this episode, she shares her bold approach to finding product–market fit, why teaching is in her DNA, and how industry newcomers can succeed by positioning themselves as collaborative, adaptable problem solvers in an increasingly AI-driven world.

We get her take on Apple Vision Pro, Android XR and the overall signal to noise in XR and AI.

We also dive into her latest Udemy course, The Ultimate AI Pipeline for XR Development, which takes learners from "zero to hero" in building an interactive XR app inspired by Edgar Allan Poe’s The Raven. See discount code below!!

Thanks for listening!

• Zero to Start is now on YouTube! Subscribe on your favorite platform and follow us on LinkedIn for more voices shaping the future of immersive tech.

FEATURED LINKS:

• Dominique Wu on LinkedIn
• The Ultimate AI Pipeline for XR Development
• GET THE COURSE FOR $12.99 !
• USE DISCOUNT CODE: 6D12F5CF5118525BA256
• Expires 07/23/2025 12:08 PM PDT (GMT -7)
• Entertainment in Spatial AI with Charlie Fink - XReality Pro Podcast

CONNECT WITH SICILIANA:

• LinkedIn
• sicilianatrevino.com

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What’s everyone excited about at AWE 2025? What’s still needed as we build the future of XR?

🎧 Listen in for quick-hit insights from leading XR innovators, direct from the expo hall floor.

Featuring:

• Cognitive3D - Build Better XR Experiences with 3D Spatial Analytics
• VR Chat Avatar Marketplace - The First Avatar Marketplace Inside VRChat
• Convai - Conversational AI Characters
• FS Studio - Synthetic data, digital twins & enterprise XR solutions
• Akuret - AI-powered retail optimization.
• SneakAR - Step into the future of footware.
• The Virtual World Museum - Archiving the history of virtual worlds.
• Caitlin Krause, Mindwise - Empowering Meaningful Connection and wellbeing in a tech-driven world.

Zero to Start is now on YouTube! Subscribe on your favorite platform and follow us on LinkedIn for more voices shaping the future of immersive tech.

FEATURED LINKS:

• AWE 2026 Super Early Bird Tickets
• The Shoes of AWE 2025
• Our AWE playlist !
• Build for Spectacles
• XREAL One Pro - early bird pricing until June 30th
• Jenna Villa, MetaGal - LinkedIn
• John A. Cunningham, President, Virtualware - LinkedIn
• XR Guild

CONNECT WITH SICILIANA:

• LinkedIn
• sicilianatrevino.com

Send us a note!