Kyle Coleman, CEO of Coleman Automotive Group, is joined by Jamie Langham, COO, for the second episode of the Prime Dealer Podcast, a raw conversation about people, process, and what it actually takes to turn struggling dealerships into profitable machines.

Jamie left a highly stable position at a major Toyota Lexus dealership to push her chips in as an early investor and operator with Coleman Automotive. Two years ago, they sat in a Starbucks and took a photo. Today, six dealerships, a seventh closing, and a clear 24-month blueprint to a billion dollars in revenue.

They break down what happens in the first days of an acquisition: from Jamie's quiet assessment of talent to Kyle's deal-closing speed of 75 days from contract to close. They share their philosophies on hiring energy over pedigree, why happy employees create happy customers, and why the car business is ultimately just a math problem.

Kyle talks about his compensation philosophy. Pay people what they're worth, never cap them and how promoting their best finance manager to GM despite the short-term cost is exactly the kind of bet that builds an unstoppable team. Jamie explains how she's building an operating manual that will scale the Coleman playbook across every future acquisition.

This episode is for anyone who wants to understand the people and process behind the numbers — and why the next 24 months will define the Coleman Prime partnership for decades to come.

Learn more about investing with Prime Dealer Equity Fund at https://primedealerfund.com

Coleman Automotive Group — Spirit Lake, IA | Estherville, IA | Warsaw, IN | Streetsboro, OH Prime Dealer Equity Fund — Fort Wayne, IN