Before Instagram, before brand deals, before influencer was a job title—Yuli Ziv was building the business of digital influence. In this episode, Dina sits down with her longtime friend and fellow fashion blogosphere OG to trace the arc of Yuli’s remarkable career: from founding Style Coalition and shaping the earliest creator-brand partnerships, to exiting post-acquisition and walking away from hustle culture entirely.

Today, Yuli is the founder of Heallist, a growth platform for holistic healers—and she believes we’re entering a new era of influence, one powered by energy, not algorithms. This conversation is a masterclass in reinvention, intuition, and creating on your own terms.

In this episode, we explore:

• Yuli’s early days in the blogosphere and the launch of My It Things
• Building Style Coalition and pioneering data-driven brand campaigns
• Disrupting the fashion industry with community-driven influence
• Burnout, boundaries, and why she chose a two-year career break
• The spiritual practices that led to her founding Heallist
• Her perspective on the “new influencers” and what the creator economy got right—and wrong
• How she’s building a business rooted in balance, not burnout

Explore Heallist here

Follow Heallist on Instagram

Recommended by Yuli:

• @MelRobbins
• @SimoneOliver

About Origins of Influence

Hosted by longtime fashion and beauty marketer Dina Fierro, Origins of Influence is a limited series exploring the past, present and future of the creator economy through intimate conversations with pioneering influencers, creators and founders. Find show notes and exclusive content on Substack. Subscribe on YouTube and follow Origins of Influence on Instagram and TikTok for clips, full-length episodes, BTS and more.

Hosted on Acast. See acast.com/privacy for more information.