『Youth Buzzwords, Innovation Team Value, and Side Projects with Brian Ardinger and Robyn Bolton』のカバーアート

Youth Buzzwords, Innovation Team Value, and Side Projects with Brian Ardinger and Robyn Bolton

Youth Buzzwords, Innovation Team Value, and Side Projects with Brian Ardinger and Robyn Bolton

無料で聴く

ポッドキャストの詳細を見る

概要

 On this week's episode of Inside Outside Innovation, we talk about youth culture buzzwords, calculating the value of your innovation teams and how your side project won't save you anymore. Let's get started.Inside Outside Innovation is the podcast to help innovation leaders navigate what's next. Each week we'll give you a front row seat into what it takes to grow and thrive in a world of hyper uncertainty and accelerating change. Join me, Brian Ardinger and Miles Zero's, Robyn Bolton. As we discuss the latest tools, tactics, and trends for creating innovations with impact, let's get started.Podcast Transcript with Brian Ardinger and Robyn BoltonYouth Culture Moves Faster Than Innovation Cycles[00:00:40] Brian Ardinger: Welcome to another episode of Inside Outside Innovation. I'm your host, Brian Ardinger. And with me I have Robyn Bolton from Mile Zero. Welcome back, Robyn. How are you? [00:00:48] Robyn Bolton: I am great. How are you doing, Brian? [00:00:51] Brian Ardinger: I am doing well. We're excited to have another opportunity to talk about innovation and its various forms. Maybe we'll just get right into it. 2026 is moving very fast. One of them that popped up is from the Substack AfterSchool by Casey Lewis. Casey is an amazing person who really looks at youth culture. And the article that she has just published is Buzzwords that Define 2025 and Youth Culture in Review.And she spent her Substack culminating all the things that she had been researching in the year 2025, looking at youth culture, what are kids looking at? How are they talking everything around that particular space. And came out with a great article that gives you a highlight of what it's like to be Gen Z.From Feeling “Old” to Feeling “Ancient”. Generational Language Gaps[00:01:33] Robyn Bolton: Reading this article, I already felt old, this made me feel ancient. Because I hear all this stuff, all the slang and everything. I'm like, yeah, I'm up on my slang. I don't know what any of it means, but I at least have heard it. And then I read this article, I'm like, I have heard none of these terms. I mean, some of them are like Lemony Miso Hutu Schwan. I can't even say it. Ego scrolling. Zen Dia theory. Ballerina Cappuccino. I had actually heard of that one. I was like, wow. I have gone from hearing terms and not understanding them to being so old and ancient that I haven't even heard them. It's a great view into. What's going on in Generation Alpha.Analog Revival and Escaping “Slop Life”[00:02:19] Brian Ardinger: She talks a lot about how 2025 was defined by Gen Z's seemingly endless enthusiasm for pre-digital experiences. You know, which is a counterintuitive to what we think about, especially in the space that we live in and technology and innovation. But there seems to be a big push, especially the younger folks around, how do they not have all this stuff define them and or control them, which is kind of interesting.Physical media is coming back in unprecedented demand. Everything from Pokemon cards to vintage CDs, et cetera. Talking even about how New York City schools have phone bans that have sparked a rush to kids bringing in rector watches. So bring back the Time Max and the Casio, and teaching kids how to actually rediscover what analog timekeeping is.I thought that was fairly interesting about what she's seeing in the youth culture. And then of course, she has some great terms that we'll probably start seeing pop up. We've seen six, seven, but that's come and gone. But things like slop life where acceptance of overstimulating, low quality consumption is the default mode. And how do you get out of slop life?Things like festivals, which is, you know, you have this festival culture like Coachella now, but the ship is now moving towards live streaming and at home experiences rather than physical endurance of a two and a half day in the sweaty sun for a festival. And what I think about all these kind of things is what stood out to me is the importance of understanding this, not just if your audience is youth culture, but the importance of customer discovery and living with your customers and understanding how they think, how they act, how they talk, and the fact that the speed of these culture changes are shifting so fast.As soon as you figure it out in the mainstream, it's already been moved to the next thing, the next meme, et cetera. And so as a corporate innovator, as a startup, being focused on customer discovery, being focused on living with your customers, being focused on keeping up and keeping pace with what's going on is so important.You Can’t Read Your Way Into Understanding Youth Culture[00:04:15] Robyn Bolton: The pace of change, I mean it just, the fads, the trends, the terms, the language, the slang, it moves so much faster, certainly than when I was growing up. The other thing that really struck me about some of the buzzwords was just that they were a sign of how plugged into the broader world that...
まだレビューはありません