You're not posting wrong. You're just performing instead of connecting, and there is a difference.

Jenny Burnham, founder of Social Squeeze, built a social media strategy business from a period of expansion on the road back to trusting herself. She's here to tell you what actually moves the needle.

We explore:

• Why "sell less to sell more" is not a feel-good slogan — and how it works in practice
• The one thing most entrepreneurs are obsessing over on social media that simply doesn't matter yet
• What cycle-syncing your content actually means
• How low self-worth shaped who Jenny's relationships
• The question from a book that helped her identify the one thing that was quietly making everything else harder
• Why entrepreneurship isn't a one-size-fits-all — and what it means to work with your actual brain

If you've been trying to squeeze yourself into strategies built for someone else's biology, brain, and bandwidth — this one's for you.

• 00:00 – Jenny's origin story: real estate at 19, sign language interpreting, and a very unexpected pivot
• 02:46 – Why the lows hit harder when you're not passionate about what you're doing
• 04:55 – The transition to social media marketing
• 07:53 – What kept Jenny in the game when every sign pointed toward just getting a job
• 08:56 – A journey with self-worth
• 12:33 – Sell less to sell more: what it actually means
• 14:16 – Why authenticity on social media is the strategy (and the times it's hard to show up that way)
• 16:35 – Cycle syncing your content: what it is and why it's a game-changer for female entrepreneurs
• 20:25 – The most common mistake Jenny sees: focusing on the wrong things first
• 25:05 – The question from The One Thing that made the decision for her
• 27:36 – What Jenny wishes she knew earlier

Connect:

Priya: ⁠@priya_p08⁠

Podcast: ⁠@insidethefounderpodcast_⁠

Jenny Burnham: @socialsqueeze.co

Personal development and doing the mindset work is something I have intentionally been adding into my days. And Growthday has been a big part of it, with DAILY audios from Brendan Burchard, a place to journal, score myself on how I showed up in the week and suggestions on how I can improve for the next. If you're looking to bring more of that into your (growth) day, take a look here: ⁠https://www.growthday.com/?via=priyap⁠