A Convergence of Kingdom Entrepreneurs and Content Creators in Dallas.

🚨 Pop up shop with "Scary But Beautiful Studios"

✨ DJ + 📸 Pro Headshots

☕ Coffee + Matcha Bar

🎤 Worship

🤝 Networking

🎬 Special guest speaker 👀

⏰ April 17th at 6:30pm

🎟 Get Your Ticket: https://www.eventbrite.com/e/1985602315978?aff=oddtdtcreator

In this episode of the Faithustle Podcast, I sit down with Beth Keeton, founder of Elephant House PR—a firm that has helped major produce brands grow market share and build powerful reputations through strategic public relations.

But this conversation goes deeper than tactics…

PR isn’t about “spinning a story.”

It’s about magnifying who you already are.

If your foundation isn’t right… PR will expose it!

We break down:

• What PR actually is (and what it’s NOT)
• Why most entrepreneurs aren’t ready for PR yet
• How to build a brand people TRUST (not just notice)
• The difference between paid marketing vs earned reputation
• Practical PR strategies you can start TODAY
• And how your reputation can either grow or destroy your business overnight

Beth also shares her powerful testimony of leaving a stable salary job in obedience to God—and how that step of faith led to explosive growth in her agency.

If you want to build a business that has a reputation of integrity… this episode is for you.

If you’re a Christian entrepreneur and don’t want to build alone…

👉 Join the Faithustle Network (Free + Paid Community)

👉 https://www.thefaithustle.com/network

A global community helping you:

• Build your business God’s way
• Grow spiritually AND professionally
• Connect with kingdom-minded entrepreneurs

👉https://www.instagram.com/bethkeeton/

👉https://www.instagram.com/elephanthousepr/

00:00 – Why PR matters more than you think

01:05 – What PR actually is (most people misunderstand this)

05:58 – PR vs Marketing (earned vs paid)

08:14 – Reputation in business + biblical perspective

11:39 – Why most businesses aren’t ready for PR

14:07 – First steps to start PR (practical strategy)

18:59 – Why perception matters (and how it impacts growth)

23:34 – Real PR case study (how brands grow over time)

30:37 – Consistency vs hype (what actually builds trust)

31:55 – Why PR exposes your business (good or bad)

37:29 – Beth’s journey from agency to entrepreneurship

40:26 – Obedience > fear (powerful mindset shift)

45:13 – Advice for entrepreneurs stepping out in faith

50:16 – Building a team + kingdom culture in business

Filmed at Lux Creative Studios:

https://www.luxcreativetx.com/