Your Product Is the Same as Everyone Else's. Now What? | Surya Palli
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Your Product Is the Same as Everyone Else's. Now What? | Surya Palli
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概要
Most B2B companies have identical products, no marketing budget, and a founder who believes the product will sell itself. S
Surya Palli consults iGaming platform providers, payment companies, and game studios on exactly this problem. He keeps finding the same pattern: founders who invest in product and tech teams but treat marketing as something they'll do once they already have revenue.
In this conversation he breaks down why competing on features is a dead end when hundreds of white label providers offer the same thing, how he extracts founder origin stories to build brand positioning that competitors can't replicate, why spending a million on a conference stand while running a broken website is the most common waste of money in the industry, and what certain brands do at events that the rest of the market talks about for months.
Surya also hosts iGaming Real Talk and has built brand architecture for companies including Bettorify from the ground up. If you run or market a B2B company and your first instinct is to compete on features, this conversation will explain why that approach stops working the moment a new competitor launches with the same product and a better story.