If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode.

Video and Audio Have Different Audiences

When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel.

However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less).

This means you will have two versions of your show. One for video and another for audio.

When You Said, "Let's Add Video"

If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right?

Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money).

YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media).

Consequently, you need two different strategies if you don't want to waste your time.

With video, people are measuring STV (seconds to value). In other words, get to the point.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Power of Podcasting Network

This podcast is part of the Power of Podcasting Network.

In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and share strategies for smoothly transitioning to a new show if you decide to start fresh. Join me as I offer practical advice on handling the decision to shut down your podcast and ways to retain your audience's support during this transition.

• What happens if you quit paying your podcast host?
• How to shut down one show and move to another
• How to rebrand your show
• How to archive your files for free.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Follow the Show and Never Miss an Episode

Apple - Spotify - Pocket Casts - Amazon Music

I want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a Pure Prairie League concert—a band you might recognize for their hit song "Aimee" (but probably don't). Despite performing to a crowd of just 500 in a 600-seat venue, this band exemplifies how a smaller but dedicated audience and multiple streams of income can lead to a financially sustainable career. From ticket sales to merchandise and personal interactions at their merch booth, Pure Prairie League makes a living and has done so for 50 years.

I'll highlight the importance of passionate fans and the idea that even 1,000 true fans can make a significant difference.

READY TO START YOUR PODCAST?

When you join the School of Podcasting you get:

Step-by-step tutorials

A private podcast mastermind filled with brilliant podcasters

Unlimited one-on-one consulting (not a typo)

A 30-day money-back guarantee

Join today at www.schoolofpodcasting.com/consultant

Mentioned In This Episode

Pure Prairie League Aimee

1000 True Fans

Profit From Your Podcast