If people can’t find your business online… you’re missing opportunities every single day.

This week on KE-NNECT – Making Technology Simple, host Ron Fiedler sits down with technology expert Kirt Hignett to talk about something every business owner needs to get right:

👉 Your online presence

Whether you’re a small local business, working from home, or growing your brand — being visible online is no longer optional… It’s essential.

In this episode, we break it down in simple terms 👇

✅ What “online presence” actually means for your business

✅ Why your website is your digital home base

✅ How social media acts as your modern-day advertising

✅ Choosing the right platforms (Facebook, LinkedIn, TikTok & more)

✅ How Google and reviews can make or break your visibility

✅ The power of local Facebook groups (and how they can bring in real customers)

✅ Free vs paid advertising — where to start without wasting money

One of the biggest takeaways?

👉 Your online presence doesn’t need to be complicated — but it does need to be consistent.

If you’re relying purely on word of mouth, you could be missing out on new customers who are already searching for your services online right now.

📞 Need help with your setup?

Kirt Hignett – KE-NNECT

🌐 https://kennect.tech

📞 0416 893 471

🎙 Hosted by Ron Fiedler

🌐 https://www.podcastcity.com.au

Tag a business owner who needs to hear this 👇

Because being online isn’t just for big companies anymore… It’s for everyone.