You're sending emails. You're posting on social. Content is going out — but something isn't landing.

Here's what's usually happening: you're trying to talk to everyone at once. Your major donors, your program participants, your board, your community partners — all getting the same message. And when you try to reach everyone, you end up reaching no one.

In this episode, we dig into the foundation of any communications strategy that actually works: knowing exactly who you're talking to. We break down how to think about your audience segments, why the "preaching to the choir" trap is costing you new supporters, and what a simple welcome sequence can do to turn new subscribers into engaged community members.

This is episode one of Land the Message, a three-part series on nonprofit communications strategy — built for the operations and communications leaders who are doing the work but not always seeing the results.

Want to unlock capacity inside your nonprofit? Click here.

#NonprofitCommunications #NonprofitOperations #EmailMarketing #AudienceStrategy #NonprofitLeadership

TIMESTAMPS:

00:00 – Intro

00:21 – Introducing the Land the Message series

00:54 – The core question: who are you actually talking to?

01:14 – Why "our community" isn't an audience

01:49 – The problem with one message for everyone

02:38 – Starting with the who: building an audience profile

03:23 – Annual campaign example: three donor segments

04:13 – How to message each segment differently

06:35 – Are you preaching to the choir?

07:50 – Building a welcome sequence for new contacts

09:28 – Why you should purge your email list

11:01 – Before you send your next email, do this

11:35 – Preview of episode 2 with guest Melina Duarte

CONNECT WITH NOELIA

💼 Connect on LinkedIn

📹 Subscribe on YouTube

***

WHEN YOU’RE READY

📫 Subscribe to our Newsletter

📆 Book a Strategy Call