『Your Name Is the Brand: Why It Pays to Show Up Now | 129: Aastha Sharma』のカバーアート

Your Name Is the Brand: Why It Pays to Show Up Now | 129: Aastha Sharma

Your Name Is the Brand: Why It Pays to Show Up Now | 129: Aastha Sharma

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 Aastha Sharma is a Personal Brand Coach who helps C-suite leaders, founders, and entrepreneurs grow their presence on LinkedIn with clarity, storytelling, and purpose. With a background in journalism and over five years in personal branding and ghostwriting, she has guided 50+ leaders in transforming their profiles into platforms for influence and leadership. Her work goes beyond content, it’s about helping people show up with confidence, consistency, and alignment.Through her coaching, Aastha helps clients uncover the voice behind their vision and turn lived experiences into authentic, high-impact content that drives visibility, trust, and business growth. In this conversation, she shares what it really takes to build a brand that feels human yet powerful, how to attract opportunities without chasing them, tell stories that connect, and lead with your own voice instead of a script.Connect with Aastha:https://www.linkedin.com/in/aastha-sharma8/https://topmate.io/aastha_sharma8Timestamps:00:00 – Cold open: Attracting clients through pain points00:59 – Intro and welcome01:23 – Meet Aastha: from mass comm to personal branding coach02:31 – From acting and journalism to LinkedIn strategy03:52 – Helping C-suite leaders find their voice online04:15 – Do you really need to niche down?06:08 – Aastha’s trial-and-error journey on LinkedIn07:37 – The moment she realized LinkedIn could be monetized08:27 – Why personal branding is a marathon, not a sprint10:01 – Should you post personal stories on LinkedIn?12:21 – The boundary between personal and oversharing13:13 – Common LinkedIn myths that hold people back14:54 – How to attract clients without cold DMs16:53 – The problem with bad outreach and lazy pitches18:46 – What ghostwriting really looks like for founders20:45 – Why your voice shouldn’t be outsourced completely21:47 – How personal branding drives hiring and partnerships24:51 – Sales without cold-pitching? Here’s how26:03 – Is it too late to start on LinkedIn?27:41 – The best platform to grow your brand in 202529:05 – How Aastha stays consistent (even when it’s hard)30:53 – The batch-creation method that saves her time31:52 – Why enjoying the process is essential32:50 – Her “confidence swipe file” strategy for low days33:35 – Aastha’s hobbies and favorite books34:50 – Her take on Atomic Habits and $100M Offers35:32 – Goals for Instagram, team, and 100k followers36:57 – Where to find and work with Aastha38:21 – Final advice: Be authentic, not AI-generated Connect with Tommen:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠FenPost: https://fenpost.com/?via=tomasNewsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Midland Flowers: https://midlandsflowerwallco.co.uk/iQ HEALTH: https://www.iqhealth.co.uk/PRODUCED_BY_PODCASTRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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