Your Most Powerful Marketing Vehicle Is Being Driven by the Wrong Person
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Your Most Powerful Marketing Vehicle Is Being Driven by the Wrong Person
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概要
If you have ever received a stressed out phone call from an HR director two weeks before a company conference, you already know what this episode is about.
Jenny Howard Maxwell opens with a confession and then makes a case that most companies are actively undermining their most powerful marketing channel by treating events like administrative tasks. In-person events are the most trusted marketing channel in existence, more trusted than social media, more trusted than advertising, and yet companies hand them to whoever has bandwidth and wonder why they cannot prove ROI.
In this episode Jenny covers why the collaborative model between internal staff and external professionals works, what actually changes when events are designed strategically from the first conversation, how one budget conversation took a $15,000 event to over $100,000, and why the disconnect between marketing KPIs and event execution is costing companies in ways they cannot even measure.
This is the conversation the events industry has been avoiding. Jenny is done avoiding it.
https://jennyhm.com/getedgucated