What if the biggest barrier to growing your pet business isn't your pricing... it's your mindset?

In this episode, Vicky reflects on lessons from her recent honeymoon and explores how our relationship with money influences the decisions we make in business.

From childhood experiences to the beliefs we've developed over the years, our money mindset affects everything from pricing our services to investing in our businesses and setting financial goals.

Vicky explains why understanding your financial psychology is just as important as understanding your numbers, and shares some of the books and ideas that have shaped her own approach to business.

In this episode, she discusses:

• How your upbringing can shape your relationship with money
• Why your money mindset affects your business decisions
• The importance of defining what "enough" means to you
• How setting clear financial goals creates direction and purpose
• Business books that have influenced her thinking, including Good to Great and Think and Grow Rich
• Why pricing decisions should be based on logic rather than fear or emotion

This episode is an invitation to reflect on the beliefs you hold about money and consider whether they're helping your business grow—or holding it back.

Because changing your business often starts with changing your mindset.

• Your relationship with money is often shaped by your upbringing and past experiences.
• Understanding your money mindset can help you make better business decisions.
• Defining what financial success looks like for you provides greater clarity and motivation.
• Personal development and business learning are valuable investments in long-term success.
• Pricing decisions should be based on facts and strategy, not fear or emotion.
• A healthy financial mindset is a key ingredient in building a profitable and sustainable pet business.

This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.

Find out more about Lopay and how it can support your pet business here:

👉 https://merchant.lopay.app/ref/thepetaccountant2000

🐾 Join Us at Pet Pro Expo 2026

If you’re serious about growing your pet business, you need to be in the room.

👉 https://www.petproexpo.co.uk/

🌐 Visit petaccountant.co.uk

To find out how Vicky, Lee, and the team can help your pet business grow. 🐾