In this episode, we talk about our biggest takeaways from the recent Designer Forum New York Tradeshow: why you need to be physically placing yourself in the mix (not just in peoples’ DMs) and why most custom clothiers don’t have a marketing problem, they have a focus problem. We also share our take on the industry’s obsession with “scaling” and the questions we think you need to answer before you spend another dollar trying to market yourself.

Highlights:

01:50 - The value in attending the Designer Forum as a custom clothier and why quality beats quantity every time.

05:55 - Revisiting two potential clients we chose not to put on the calendar and what happened after.

9:55 - Why keeping space open for the right clients is more profitable than saying yes to every lead.

12:53 - A look at our July sales and why building a calendar full of appointments that actually move the needle is entirely within your control.

17:30 - The reasons why the Designer Forum is worth attending and why you can’t just work in the industry, you need to be part of it.

24:16 - Why you need to be putting yourself in the room, not just in the DMs.

29:30 - What we loved from this year's keynote presentations and why investing in your business is essential to growth.

35:08 - Why marketing efforts are a waste of energy until you get crystal clear on who you’re actually trying to reach.

38:20 - Why we don’t teach you to scale exponentially.

41:48 - Gearing up for next January's show and how learning from experts can change your business.

Details on upcoming DFNY shows

Resources + Links
Apply for Luxury Clothier Collective Mastermind HERE
More resources for custom clothiers HERE
Watch on Youtube

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Appointment Only in IG: @appointmentonlypod