Spectrum is the company you pay for internet. Spectrum Reach is the company that can put your brand in front of the exact household you're trying to reach, and it might cost less than your lunch. Craig and Caitlin sit down with Aerial Robinson, who manages over a million dollars in ad campaigns for local businesses, to find out what data-driven marketing actually looks like when you're not working with a Fortune 500 budget.

What we cover:

• The $25 truth: what a 30-second Fox News commercial in your zip code actually costs (Craig guessed $8,000)
• Why the biggest mistake businesses make before launching a campaign is ignoring their website infrastructure
• Streaming vs. cable: how household-level targeting gets your ad in front of a business owner and skips the house next door
• The "Pay It Forward" program: Spectrum Reach matches your ad spend one-to-one for new clients
• Inside the Seminole County Chamber's Business Alliance Council: how 75-100 business owners show up monthly at Rock and Brews to grow together

The One Thing: You don't need a massive budget to run real, targeted marketing. What you need is a strong digital presence to send people to, a clear picture of who you're trying to reach, and the willingness to start small and local instead of spraying money across an entire metro. The infrastructure comes first. The visibility comes second.

Aerial Robinson is a media consultant and advertising account executive at Spectrum Reach, and chair of the Business Alliance Council at the Seminole County Chamber of Commerce. Find her on LinkedIn or at the BAC's monthly lunch and learn, fourth Friday of every month at Rock and Brews in Oviedo.

Craig Brooks is CEO of Clarity Creative Group. Caitlin Smith is a brand designer and strategist. New episodes dropping soon. Follow Vibe Marketing wherever you listen to podcasts.