Follow-up is one of those decidedly unsexy parts of running a practice.

It’s also potentially one of the most profitable.

Almost a year ago, I recorded an episode about follow-up that went on to become one of the most listened-to episodes of The Abundant Practitioner. And there was one number in that episode that was particularly difficult to ignore:

40%.

Which was the amount of extra clients you can convert, with the right follow up system.

So I decided it was time to revisit the conversation.

Because follow-up in your practice is much bigger than sending a polite email after a discovery call, and there are probably far more places where you're dropping the ball than you realise.

In this episode, we're looking at what a proper follow-up process can look like across the entire client journey, why people disappearing doesn't necessarily mean they've decided against working with you, and the seemingly innocent gaps that can quietly cost you clients you've already worked bloody hard to attract.

And no, this isn't about chasing people, sending awkward “we miss you!” messages or building 27 automations before lunchtime.

It's about making it easier for people to take the next step when they're ready, and making sure your practice isn't relying on you remembering to follow everything up manually.

If you've ever had an enquiry disappear, a discovery call go nowhere, a client vanish halfway through treatment or someone tell you “I've been meaning to book in for months”...

This one is worth a listen.

Because “not now” and “never” are two very different things.

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