Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

AI continues to help us all with our jobs and businesses, but carefully constructed personas online are becoming the next evolution of technology. Major brands like Prada and Spotify are jumping on the bandwagon, pumping millions of dollars into collaborations with AI influencers. So what are the advantages, and where is the ethical line drawn? All will be discussed in this episode.

If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.

Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.

 Collaboration has been everywhere, from Barbie to the Matildas… but what makes a good collaboration? And what should you consider when looking at going down the collaboration path? Abhay and Holly discuss this and more in this week’s episode. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces. 

The team explores the reasons why digital products fall short of expectations, including one example that blew out a budget by more than $50 million! Abhay shares his valuable tips and tricks to guarantee success for your next digital project. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.

Abhay and Holly break down what some of the best global online brands do well, and how you can apply their models to your own business.

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

The colours you choose for your brand are not just to help you stand out from the crowd. Abhay and Holly explore the psychology, subconscious messaging and emotions your brand colours can evoke, and how to choose colours that work in both online and offline mediums.

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively, visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

Branding touchpoints are the keys to brand recognition, but many businesses fail to prioritise this. Abhay and Holly explore how branding touchpoints affect sales, the relationship touchpoints can create with your customers, and how to optimise it within your strategy. 

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level. 

Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.

AI is popping up everywhere, especially in the digital and marketing space. Abhay and Holly unpack Adobe’s creative AI offering and compare to what’s already on the market. The pair discuss how else AI might be used in the coming months, and whether it will actually make service providers a whole lot more valuable.  

 If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.

Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.

eCommerce has dominated business since 2020, but there’s much more to selling online. Abhay and Holly unpack the challenges eCommerce businesses face, the choices of platforms businesses have at their disposal to sell online, and some of Abhay’s personal favourites that he uses with his clients.

If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/. Alternatively visit https://vesanique.com to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.