Your 2026 Content Plan for the New Buyer Journey
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Your 2026 Content Plan for the New Buyer Journey
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Sales in 2025 were… weird. And this isn’t just a “vibe,” Google actually researched it and is calling it the Messy Middle. So what does that mean for your 2026 content plan?
In this episode I talk about:
• what the Messy Middle looks like in real buying behavior
• why people are taking longer, circling offers, and lurking before they decide
• why trendy content and old funnel templates aren’t pulling their weight anymore
• how to shift your content toward more connection and actual conversations
• the changes I’m making in my own marketing for 2026, including in-person connection
• how to think about “slow” buying without assuming something is wrong with your offer
If you’re planning Q1 and want a strategy that matches how people are actually making decisions right now, this episode walks you through it.
MENTIONED IN THIS EPISODE:
Content to Client Club
Buyer Journey Content Plan