This week, I’m being real with you. I don’t feel like an entrepreneur anymore. Somewhere along the way, I lost the fire. I’ve been moving slower, second-guessing everything, and honestly… I’ve been lazy.

In this episode, I open up about what it feels like when ambition fades, when discipline disappears, and when the things you used to wake up excited for start to feel heavy. If you’ve ever hit a wall in your hustle — this one’s for you.

Let’s talk about burnout, identity, and what it means to rebuild your drive from scratch.

I’m taking you all the way back — to the roots of YOUKEN GROUPS. From launching a record label in Africa with nothing but ambition, to shutting it down and rebuilding it as a full-fledged music company in Canada, I walk you through every major turning point.

I’ll break down the values that drive the brand — Leadership, Integrity, and Relationships — and share what they look like in real life, not just in branding slides. If you’re building something yourself, especially in the music business, this episode will show you the “why” behind it all and where we’re headed next.

Hi,

Im back and here to stay

Launching publishing services in my label, YOUKEN GROUPS

I have worked ( and still working) and planning how this year will go for me.

Working hard to achieve my goals and hopefully, I will be able to build a great company with all the investments that I am putting in!

In this electrifying episode of "Youken The Podcast," we sit down with Gilson's, the prodigious music producer from Guatemala, who's making waves in the EDM and Pop scenes. At just 17 years old, Gilson's has not only carved a niche for himself in the competitive world of music production but also founded his own record label, GT RCRDS. Join us as we explore his journey, the challenges and triumphs of being a young music entrepreneur, and his vision for the future of music production.

Just and update

Let's talk about figuring it out, what's to be done after we are done with the college diploma, and what have we planned?