YouTube is TV - or is it? Ian Whittaker's perspectives
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YouTube is TV - or is it? Ian Whittaker's perspectives
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概要
Ian Whittaker is a London-based analyst with over twenty years’ experience covering media and technology equities, and he’s one of the clearest voices making sense of the shifts underway in the media sector — particularly around advertising and marketing.
In this conversation, we focus on the rise of YouTube, and why broadcasters and content owners continue to struggle with where to place it in their strategic thinking.
We cover:
- Whether the current ‘YouTube is TV’ debate is slightly out of focus, with the focus on audience comparisons with broadcast obscuring the monetisation differences and competitive dynamics in the ad market
- Why it is that broadcasters in particular struggle with how and where to fit YouTube into their audience and monetisation strategies
- The foundational questions broadcasters must ask of themselves in order to meet the challenge posed by YouTube
- Ian’s career advice for those making their way in this increasingly messy sector.
https://ianwhittakermedia.com/about/