YouTube Beats Hollywood | Brendan Butler | Full Battery Media
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YouTube Beats Hollywood | Brendan Butler | Full Battery Media
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I sat down with Brendan Butler, Chief of Staff at Dragonfruit Media, to break down why YouTube is becoming the most powerful media platform on the planet and why most creators and brands are still getting it completely wrong.
Brendan brings a rare mix of backgrounds, from investment banking and McKinsey consulting to Hollywood and the creator economy, and the way he thinks about building audiences is genuinely different. We get into why long-form content builds the kind of trust that short-form never will, how traditional media companies keep misreading the YouTube landscape, and what it actually takes to grow a channel consistently beyond just one lucky viral moment.
What's your biggest challenge when it comes to staying consistent on YouTube?