"You need to be able to tap into your own story and find confidence in it." – Georgina Rutherford
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"You need to be able to tap into your own story and find confidence in it." – Georgina Rutherford
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このコンテンツについて
Dive into my interview with Georgina Rutherford, co-founder of Personally, an agency focused on building the personal brands of experts across all sectors—which, of course, means that she has a lot of experience with what works and what doesn't on channels like LinkedIn.
Watch the full conversation to find out:
- How to build a personal brand strategy and keep thought leaders engaged throughout its execution
- The pressure to create using AI (as if not doing so is taboo), and how to counter it
- The importance of intentional writing, and how to foster it in your collaboration with thought leaders of all levels
- The concept of company-wide personal branding strategies, and how to build them
- What thought leadership really means, and what it’s not
- How to counter the fear that stems from sharing one’s thoughts publicly
- The dos and don’ts of leveraging LinkedIn as a personal branding platform
- And much, much more.
P.S. If you enjoy this episode, be sure to leave a review and follow Think Editorial for notifications about future editions.
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