Most coaches hit this step and immediately think they need a website, a podcast, a blog, paid ads, and 10,000 Instagram followers. They don't. And chasing all of that before understanding who they actually need in the room is exactly why their group never fills.

This is Step 3 in our 7-part series on scaling from one-to-one to one-to-many. If you haven't listened to Steps 1 and 2 on payoff and math, go back and start there first. This one won't land without that foundation.

In this episode, Adam and Jess break down what "audience" actually means in the context of group coaching, why your follower count is probably lying to you, and how to use Pareto's Principle to get a real number you can actually work toward.

What You'll Learn

• Why the world doesn't care that you're a coach yet, and what to do about it
• How Pareto's Principle (the 80-20 rule) translates to a concrete audience size you need to reach your group goal
• The simple formula: multiply your desired group size by 5 to find how many real conversations you need
• Why your Instagram followers, email list, and phone contacts are almost certainly not full of your ideal avatar
• The difference between unknown, known, like, and trust audiences, and which ones actually matter here
• Why building a massive media empire won't get you to 500 warm avatars faster than showing up in the right rooms
• How to audit what you already have and identify the gap between where you are and where you need to be
• Why reconnecting with someone you haven't talked to in years is simpler than you think
• A preview of the next step: playing the contact sport in a way that actually fits who you are

Timestamps

• 00:01 Welcome to Step 3: Audience
• 01:22 Why math and audience go hand in hand
• 02:10 Pareto's Principle explained simply
• 04:07 The group size formula: desired number x 5
• 05:15 Why you don't need a media empire to reach your number
• 06:53 What "warm audience" actually means
• 08:00 Why your follower count isn't your avatar count
• 10:47 The four audience tiers: unknown, known, like, trust
• 11:18 Being in proximity vs. cold outreach
• 15:06 How to audit your existing warm audience
• 16:15 The warm names list in the blueprint
• 18:28 You have more avatars under your nose than you think
• 21:21 Audience building is a contact sport
• 22:12 Why how you play the contact sport matters as much as playing it
• 24:15 Episode recap and call to action

Quotes From This Episode

"The world does not care right now that you are a coach. So before we dive into the solution behind that, let's talk about how math and audience go hand in hand." - Adam

"If you want 100 people in your group, multiply that by five. That tells you how many whole conversations you have to have." - Jess

"It's not about every person. It's about enough of the right people." - Jess

"You don't realize how many of your avatars are right under your nose because you've actually never stepped into this in an intentional way." - Adam

"If you are not acting as if you have to be in a contact sport to build your audience, it will be a hard uphill battle." - Adam

"There is a way to do this authentically that aligns with who you are and how you already show up in the world." - Jess

Resources + Next Steps

• Download the free Get Paid to Coach guide at ilovecoachingco.com
• Join the $10K+ Coaching Offer Challenge at ilovecoachingco.com/challenge
• REAL Coach Method Membership: ilovecoachingco.com/discover
• Missed Steps 1 or 2? Go back and listen to the payoff and math episodes first