You Are the Brand: Mastering Google Visibility & Online Reputation in Real Estate with Scott Vancea
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You Are the Brand: Mastering Google Visibility & Online Reputation in Real Estate with Scott Vancea
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Welcome back to Martinis & Mentors Podcast with Yvonne Arnold
In this episode, we’re talking with Scott Vancea, founder of Optimize5, to talk about how agents can take back control of their brand, dominate local search, and stop losing leads to bad online visibility.
Scott breaks down how Google reviews, personal branding, and your digital footprint are now the biggest referral filters in real estate — whether agents realize it or not.
What You’ll Learn Today:
✅ Why your online presence determines if clients ever call you — even when they’re referred.
✅ How to optimize your Google Business Profile to show up where it matters most.
✅ The hidden power of reviews and local SEO in converting warm leads into appointments.
✅ Why you are the brand, not your brokerage — and how to own that in 2025’s market.
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