You’re not buying an apartment. Your biases are buying it for you.
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You’re not buying an apartment. Your biases are buying it for you.
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We unpack the psychology that makes property buying so risky and share the biases that almost had us purchasing a unit above a bong shop because of plantation shutters. We lay out simple steps to slow down your thinking, separate what can change from what cannot, and make a cleaner call.
• urgency and fatigue pushing “that’ll do” choices
• halo effect from shiny features masking defects
• anchoring on price guides and fake discounts
• scarcity pressure and authority cues from agents
• sunk cost from time, travel and rapport
• overconfidence about “fixing” structural limits
• confirmation bias and selective evidence
• endowment effect and loss aversion once attached
• optimism bias around income, rates and levies
• practical guardrails and a cooling-off habit
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