Episode Description

If you’re trying to grow on social media but you keep falling off, it’s not a motivation problem. It’s a system problem.
In this episode, pastor and creator Alex Portillo shares the framework that helped him grow from 0 to 10K in 5 months and post consistently without running out of ideas.

We break down the “no weeks off” rule, why growth often plateaus after early momentum, and how to create content that serves the person scrolling instead of making it about you. If you’re a leader or faith leader building trust online, this conversation will reset your approach.

In this episode, you’ll learn:

• The “no weeks off” rule that protects consistency
• How to build a repeatable content system so you don’t rely on inspiration
• Why 10K → 20K can take longer than 0 → 10K (and how to stay steady)
• The viewer first mindset that builds trust
• Why short form content is disposable and why that should relieve pressure, not add to it

About The Deep Dive:
The Deep Dive helps leaders lead from a healed heart and create high impact in the church, in business, and in the world.

Follow + Connect

• Jose St. Phard (Host): @thedeepdivewithjose on Instagram & TikTok
• Guest: Alex Portillo: @SanBertoAlejandro on Instagram Website: https://deepdivewithjose.com