-
Year of Efficiency - Part 2 - Tools and Processes to Stay Efficient
- 2023/04/25
- 再生時間： 27 分
- ポッドキャスト
-
サマリー
あらすじ・解説
Josh and Adrienne talk about what tactical efforts can be made to ensure you’re operating as efficiently as possible.
Look at the most important pieces of marketing first: buyer’s journey, homepage analytics, and low-hanging fruit.
* Know how you compare to industry standards.
* What are the cap rates for each area of your focus? What is the opportunity cost to increase certain benchmarks?
* Find industry benchmarks from industry reports, Databox benchmark reports
* How to identify if you’re reaching a point of diminishing returns? Look at data holistically, what low-hanging fruit is available, and where are there leaks in your funnel that can be tightened and refined.
* Buyer’s journey: How to identify opportunities in your buyer’s journey?
What does the model of attribution look like?
* Look at one thing at a time, before changing all things. Keep a record of changes that have been made, when you made them, and what were the results of the test.
* Align all copy campaign material with your positioning and messaging.
* Tie your KPIs to larger organizational goals. This helps each team member understand exactly how their job and responsibilities help the overall org meet its goals.
* Slow down to get back to speed.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.marketingretro.com