Write Press Releases That Generate Real Media
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Write Press Releases That Generate Real Media
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概要
Most press releases never earn real coverage—but a small percentage consistently attract journalists and drive meaningful exposure. In this episode, John Jantsch talks with Mickie Kennedy about how small businesses can write press releases that generate real media coverage by focusing on story angles, contrarian insights, and strategic earned media opportunities. They explore how to use AI to structure stronger press releases, avoid syndication traps, and create newsworthy narratives journalists actually want. If you want a practical press release strategy for small business marketing that leads to visibility and credibility, this conversation shows you how to do it right.
00:00 Introduction
01:32 AI Press Releases and Earned Media
04:54 Pandemic PR Success Story
08:45 Enemy Narratives in PR
13:53 Smart Newswire Strategy
20:48 Free PR Masterclass and Resources
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