You've heard it a thousand times: write your "I help" statement. I help [target audience] achieve [result]. Simple, right?

So why does it still feel like nobody really gets what you do?

In this episode, Jenna gets real about why even the people who LOVE you and want to support your business can't explain what you do — and why that's actually *your* problem to solve, not theirs.

Strong messaging and a clear positioning statement isn't just an online marketing checkbox. It's the foundation of your marketing — the thing that makes your ideal clients self-select before you even say a word.

In this episode, you'll hear:

• The story of Jenna's aunt — and the moment she realized her messaging wasn't as clear as she thought
• Why the classic "I help statement" still works to explain what you do
• The #1 mistake business owners make when writing their marketing statement: using their expert language instead of their client's language
• Why cramming everything you do into one sentence actually makes you less clear, not more
• What an old-school PR pro taught Jenna about messaging
• How a clear positioning statement makes your social media marketing work harder — and gets your content in front of the right people faster

The big takeaway:

More information does not equal clarity. Whether you're brand new to entrepreneurship or years into running your business and marketing your service online, your job is to find the one key result your clients actually want — and lead with that. Everything else follows.

If people in your life keep asking you to explain what you do, that's a messaging problem. And it's fixable.

🎓 Ready to get clear on your messaging and start attracting clients from Instagram? Join Magic Marketing Machine!

www.magicmarketingmachine.com

New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to get clients from Instagram — without burning out or dancing on camera. So glad you're here!

🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com

✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!

https://www.magicmarketingmachine.com

✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"

https://parkdale-republic.lpages.co/evergreen-webinar-registration/

Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)

https://parkdale-republic.lpages.co/10-sales-calls-new

Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine