In this episode the hosts analyze a tiny niche SaaS serving midwives and doulas with 80% margins but conclude the $400K price is too high given zero growth, easy replication risk, and limited market traction.

Business Listing – https://app.acquire.com/startup/RTfV2nUkg3XOxCPzFPRUN7GKFAa2/aU5FsXh9pf75NQvT63vk?utm_medium=email&_hsenc=p2ANqtz-__J2ejVpNV5NSbl0JZGv6SN2zobtE4lJuz0guU2Pa_fDdYC8WCuGawNjZ86ZKUmpIGKH8h9919jxo5VypE2V6ZIeXKPw&_hsmi=409176559&utm_content=409176559&utm_source=hs_email

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This episode explores a niche HIPAA-compliant SaaS platform designed for midwives, doulas, and OB-GYN providers to track pregnancy and birth data. The business generates approximately $139K in annual recurring revenue and about $97K in profit, boasting unusually high margins near 80% due to its lean operating structure. The asking price is $400K, representing roughly 4.1x profit or 2.9x revenue.

Key Highlights Section:
- $139K ARR, $97K profit, asking $400K (~4.1x earnings)
- Extremely high margins (~80%) but zero growth since launch
- Niche customer base of ~100 midwives and doulas
- Major risk: easy product replication using modern AI tools
- Falls into a “no-man’s land” size—too big for a hobby, too small for a full-time operator

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