Okay, so this episode is mostly me sharing all the AMAZING things that have happened in the past two weeks.

You know when you’re at that phase of business where you’re doing a lot, but it doesn’t look like much yet? You’re showing up, you’re trying to be consistent, and you’re wondering when it’s all supposed to start working? Yup - that’s been me a lot lately.

I use the idea of “watering your own lawn” to talk about why spreading yourself across too many platforms, communities, or opportunities can actually slow things down—and why putting your energy into one place that really fits you can make a bigger difference than you expect (and when you LEAST expect it, too!).

I share what’s been happening for me as I’ve focused locally, learned to say no (or at least “not right now”), and stopped trying to do everything at once. Less hustle, more paying attention to what grows.

We’ll talk about:

• Why growth is usually quiet before it’s obvious

• Why consistency matters more than doing all the things

• How to choose where your energy goes

• Building a business that fits your life, not just your goals

If you are tired, a little stuck, or like you’re always busy but not moving forward, this episode is for you.

Oh, and here’s the link to my community too, so you can sit with us:

https://www.scalewithstella.com/community

Inside this episode:

• Why losing your *why* leads straight to burnout, avoidance, and spinning your wheels
• How masking, chameleon-ing, and “fitting in” slowly empties your tank
• What happened when I realized that I was serving the wrong audience
• Why neurodivergent brains need business models that actually **respect** them
• How rediscovering your purpose makes everything click again

I share my experiences with chasing money, investing in coaches & courses, and trying to “do business the right way”… only to realize that it just wasn’t enough for me. It wasn’t the right path for me to be able to stick to, and it felt weird and artificial.

So if you feel like you’ve been contorting yourself into someone else’s version of a “successful business owner,” this episode is your permission slip to stop shrinking and instead, stand up as who you really are.

And, if you want some support? You CAN sit with us!

Join my little online community catered specifically to neurodivergent women business owners:

www.scalewithstella.com/community

Can’t wait to hear your intro!

-Stell.

Over Thanksgiving, I took a road trip from Houston to NC to spend the holiday with friends & family.

During the 40-ish hours I spent on the road, I revisited many of my favorite audiobooks ("Start with Why" by Simon Sinek, "The Infinite Game" by Simon Sinek, "To Sell Is Human" by Danial Pink, and "This is Marketing" by Seth Godin), but also kicked of my newest acquisition: "Leap First" by Seth Godin.

"Leap First" surprised me in SO many ways. I figured it wouldn't really teach me anything new, and while that was true to a certain point, it did GREATLY reframe something that has been hanging me up from publishing freely.

I strongly recommend finding it wherever you listen to audiobooks (I got it from Audible).

If you'd like to become a part of the community I mention in this episode, keep an eye out on my website:

www.scalewithstella.com

Or else shoot me a message on Facebook or Instagram so I can let you know once the link is ready to share!

www.facebook.com/scalewithstella

www.instagram.com/scalewithstella

I’m not sure if we can do this every 10 episodes like I hope to, but for Episode #10 I figured we could do a roundup of various smaller topics that may not be long enough to talk about during a full episode.

Roundup #1 includes:

• Sole Proprietorship vs LLC

• Networking & Community Memberships

• A fancy logo

• Marketing Materials

• Coaching

Wanna connect further? Let's do this!

FB: facebook.com/scalewithstella

IG: instagram.com/scalewithstella

Email: hello@scalewithstella.com

Website: www.scalewithstella.com

Get on the waitlist for January’s Welcome Sequence “Write With Me” Workshop:

www.scalewithstella.com/welcome

Sometimes in your business, you find yourselves facing the wrong direction. What do you do in that instance?

Wanna connect further? Let's do this!

FB: facebook.com/scalewithstella

IG: instagram.com/scalewithstella

Email: hello@scalewithstella.com

Website: www.scalewithstella.com

This week has been a doozy, which really forced me to ask myself, “why AM I in business?”

Wanna connect further? Let's do this!

FB: facebook.com/scalewithstella

IG: instagram.com/scalewithstella

Email: hello@scalewithstella.com

Website: www.scalewithstella.com

FREE STUFF:

Download the Annual Newsletter Planning Workbook here:

https://www.scalewithstella.com/annual-newsletter-planning-workbook

UPCOMING COURSES:

Welcome Sequence “Write With Me” Workshop = January 2026

Sign up to be notified when enrollment opens:

https://www.scalewithstella.com/welcome

“Set Your Business Up To Scale” Beta Course = Early Spring 2026 (estimated)

Sign up to be notified once it’s ready so you can claim one of the limited, intro-priced seats:

www.scalewithstella.com/beta

Whether you’re starting up a business - or starting to scale it - what’s the best form of currency? Is it your time? Or your money?

Wanna connect further? Let's do this!

FB: facebook.com/scalewithstella

IG: instagram.com/scalewithstella

Email: hello@scalewithstella.com

Website: www.scalewithstella.com

FREE STUFF:

Download the Annual Newsletter Planning Workbook here:

https://www.scalewithstella.com/annual-newsletter-planning-workbook

Want to be one of the lucky few who take part in the reduced-cost Beta Launch of my “Set Your Business Up To Scale” online course once she finally debuts? Sign up here:

www.scalewithstella.com/beta

No matter how new - or seasoned - your business is, there are always a handful of areas that can immediately help your business scale. From protecting your energy, to scheduling social media & newsletters so they don’t become a time suck, to having a dedicated professional deal with all the bookkeeping & taxes, identify early - and often - which tasks need to come off your plate so you can scale more effectively.

Wanna connect further? Let's do this!

FB: facebook.com/scalewithstella

IG: instagram.com/scalewithstella

Email: hello@scalewithstella.com

Website: www.scalewithstella.com

FREE STUFF:

Download the Annual Newsletter Planning Workbook here: www.scalewithstella.com

Want to be one of the lucky few who take part in the reduced-cost Beta Launch of my “Set Your Business Up To Scale” online course once she finally debuts? Sign up here: www.scalewithstella.com/beta

Get access to Amy’s (my CPA’s) online course that helps small business owners start building a solid financial foundation: https://amynorthardcpa.com/learn/

TOOLS:

Buffer: https://buffer.com/join/b80207cdb8ec3e7ed9d1dfa491d8d559f117700c7bfe9b98ec220248e5375019

CPA/Bookkeeping with my gal, Amy Northard: https://amynorthardcpa.com/