Omar Tawakol is the CEO and founder of Rembrand, an AI-powered virtual product placement company. He founded BlueKai, a data management platform acquired by Oracle for $400M+ in 2014, and Voicera, an AI meeting assistant acquired by Cisco in 2019. He currently serves on the board of The Trade Desk and as a General Partner at super{set}.

In this episode of World of DaaS, Omar and Auren discuss:

• Why virtual billboards work better than 3D product placement
• How AI eliminates two-year product placement negotiations
• Why virtual placement grew 10x faster internationally than in the US
• The mistakes repeat founders make at scale

Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.

You can find Auren Hoffman on X at @auren and Omar Tawakol on X at @otawakol.

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

This episode is a rebroadcast of Auren's appearance on the We the Builders podcast.

We The Builders: https://twitter.com/WeThe_Builders
Host Suffiyan Malik: https://twitter.com/suffiyanmalikk

Substack: https://wethebuilders.us

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This week I sat down with Auren Hoffman founder, builder, prolific investor, and one of the most connected people in Silicon Valley.

Today’s episode features Auren Hoffman founder of LiveRamp ($RAMP), Flex Capital, Dialog, Safegraph and NQB8. This is one of the most interesting conversations I have had on the show so far and probably the best.

He grew LiveRamp to a $300m exit, has invested in 180+ companies through Flex Capital, a seed stage fund, is chair of Safegraph ($370m data company backed by Sapphire Ventures, Peter Thiel, Ridge Ventures) and is host of World of DaaS, a podcast and community for data nerds.

Auren is thinking of and validating new ideas on almost a weekly cadence. He continues to start new companies through NQB8 which includes a few successful spin outs. He also has a great blog post on it if you are interested in exploring different type of spinouts and how you should think about them as a startup.

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Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.

You can find Auren Hoffman on X at @auren and We The Builders on X at WeThe_Builders.

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)

Craig Fuller is the founder and CEO of FreightWaves, a freight media company, and SONAR, a supply chain data platform. He’s also the founder of Firecrown, which owns more than 50 publications across aviation, marine, and supply chain sectors, and he recently released his first book, Moving the World: How the Supply Chain’s Evolution Affects Us All.

In this episode of World of DaaS, Craig and Auren discuss:

• How FreightWaves predicted the 2022 freight recession
• Why pricing data businesses trade at 30x EBIT
• Building negative CAC through media acquisitions
• The four-year industry experience rule for freight startups

Looking for more tech, data and venture capital intel? Head to worldofdaas.com for our podcast, newsletter and events, and follow us on X @worldofdaas.

You can find Auren Hoffman on X at @auren and Craig Fuller on X at @FreightAlley.

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)