In this episode of Worklog, I talk about the launch of Sofa's new podcast player. Specifically, the marketing work I did before the launch, how the launch day/week went, and what I've been working on after the launch.

📺 Watch on YouTube

Chapters

0:00 Intro

0:46 Small Talk

1:05 CommunityKit

5:58 Framous

8:03 Camera Talk

15:32 Not Just a Goof

17:30 Podcast Player Launch

19:48 Making Videos

21:45 Website Updates

25:01 Podcast Ecosystem

29:45 Podcast Button Builder

35:07 Dealing with Bugs

36:33 API Server

38:11 Launch Day/Week

43:34 Post Launch

50:06 What's Next

55:30 Outro

Things Mentioned

• CommunityKit
• Framous: Screenshot Frames
• Watch Not Just a Goof
• The 5 Best Things in Sofa’s New Podcast Player
• A Full Walkthrough of Sofa’s New Podcast Player
• Sofa Podcast Player
• Subscribe to Worklog with Shawn Hickman
• Podcast Button Builder
• Installer Newsletter
• Indie App Spotlight: 'Sofa' keeps you organized during your downtime
• Sofa Gains Podcast Playback
• Sofa Roadmap

Links

• Sofa's Website
• Download Sofa from the App Store
• Worklog Podcast Website
• Shawn's Blog
• Notion and spreadsheet templates

Follow Me

• YouTube
• Threads
• Instagram
• Bluesky

Share Feedback

Have feedback? Send me an email:

hey@shawnhickman.me

• (00:00) - Intro
• (00:46) - Small Talk
• (01:05) - CommunityKit
• (05:58) - Framous
• (08:03) - Camera Talk
• (15:32) - Not Just a Goof
• (17:30) - Podcast Player Launch
• (19:48) - Making Videos
• (21:45) - Website Updates
• (25:01) - Podcast Ecosystem
• (29:45) - Podcast Button Builder
• (35:07) - Dealing with Bugs
• (36:33) - API Server
• (38:11) - Launch Day/Week
• (43:34) - Post Launch
• (50:06) - What's Next
• (55:30) - Outro

In this episode of Worklog, I chat about some exciting Apple rumors for iOS 19, dig into the home stretch of launching my new podcast player (including solving tricky audio issues with ChatGPT Deep Research), and share behind-the-scenes marketing prep, from creating landing pages to capturing relatable photos of podcast listening in everyday life.

📺 Watch on YouTube

Chapters

0:00 Intro

2:15 iOS 19 Rumors

7:59 Airpods 4

9:28 DJI Action 5 Pro

11:58 Severance

12:23 What I’ve been working on

31:11 Marketing prep

39:39 Outro

Things Mentioned

• iOS 19 to Have Some of the 'Biggest' Design Changes in iPhone's History
• Someday, by Spike Jonze | AirPods 4 with Active Noise Cancellation
• Osmo Action 5 Pro - Be All In - DJI

Links

• Sofa's Website
• Download Sofa from the App Store
• Worklog Podcast Website
• Shawn's Blog
• Notion and spreadsheet templates

Follow Me

• YouTube
• Threads
• Instagram
• Bluesky

Share Feedback

Have feedback? Send me an email:

hey@shawnhickman.me

• (00:00) - Intro
• (02:15) - iOS 19 Rumors
• (07:59) - Airpods 4
• (09:28) - DJI Action 5 Pro
• (11:58) - Severance
• (12:23) - What I’ve been working on
• (31:11) - Marketing prep
• (39:39) - Outro

In this episode of Worklog, I introduce my new podcast, where I share the journey of building Sofa, an app designed to help you be intentional with your downtime. I talk about why I'm branching into podcasts—both to better understand the podcasting experience I'm building into Sofa and to give listeners another way to enjoy my content. I also share updates on recent Sofa developments like CarPlay, Widgets, Shortcuts, and performance improvements. Lastly, I dive into "Launch Mode," explaining my strategy around deadlines, prioritizing tasks, and managing my workload leading up to a launch.

📺 Watch on YouTube

Chapters

0:00 Intro

1:24 Small talk

7:34 Worklog Podcast

21:19 What I’ve been working on

40:30 Launch Mode

58:48 Outro

Links

• Sofa's Website
• Download Sofa from the App Store
• Worklog Podcast Website
• Shawn's Blog
• Notion and spreadsheet templates

Follow Me

• YouTube
• Threads
• Instagram
• Bluesky

Share Feedback

Have feedback? Send me an email:

hey@shawnhickman.me

• (00:00) - Intro
• (01:24) - Small Talk
• (07:34) - Worklog Podcast
• (21:19) - What I’ve been working on
• (40:30) - Launch Mode
• (58:48) - Outro