Payments are getting faster and more automated, but the hardest part still isn’t the tech. It’s trust. We talk with Rachel Costello, VP of Platform Growth at Maverick, about why the future of payments is human and how leaders can keep empathy, judgment, and real partnership at the center while AI and automation reshape everything around us.

Rachel shares her career path into fintech, from early work in ad tech and e-commerce to revenue operations and growth roles, and why payments became the perfect place to combine strategy, go-to-market, and customer impact. We also dig into what she’s building today: strategic partnerships, embedded payment strategy, and the infrastructure that helps software platforms deliver seamless commerce experiences.

A big theme is embedded payments and embedded finance, and what it actually means when a software platform becomes a commerce platform. We break down the customer journey, preferred payment methods, and the practical outcomes businesses want: less friction, faster scaling, and simpler ways to get paid. Along the way, Rachel makes the case for fundamentals, customers don’t buy buzzwords like AI or APIs, they buy the results those tools deliver.

We wrap with leadership lessons, mentorship, and advice for the next generation of women in payments: raise your hand before you feel ready, get comfortable being uncomfortable, and choose a culture that fits how you work and grow.