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In this episode, Don Carlos and Fany Camarena share the fascinating story behind the creation of Curado, their innovative tequila infusion, and the rich family legacy in tequila production. Discover how their family has shaped tequila history and their vision for the future of tequila education.

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Carlos C. Camarena is an agronomist, third-generation tequila producer and fifth-generation agave grower from Arandas, Jalisco. As Master Distiller of Tequila Curado, Ocho, El Tesoro, and Tapatío, he is recognized for his dedication to traditional production methods and for highlighting the unique character of individual agave fields. With decades of experience in both farming and tequila production, Carlos is widely respected as one of the leading voices in premium tequila. His work continues to honor his family's legacy while helping shape the future of the category.

Fany Camarena is the oldest of 3 daughters, a fourth-generation tequila producer and sixth-generation agave farmer from Arandas, Jalisco. As Commercial and Administrative Director of "Tequilera Los Alambiques", she oversees commercial strategy, marketing, hospitality, and brand development while helping preserve the family's commitment to quality and authenticity. With more than a decade of experience in the tequila industry, Fany combines a deep respect for tradition with a passion for innovation and consumer education. She represents the next generation of the Camarena family's tequila legacy.

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Production: Tyson Ellert

Music: Andrew Macabe @macabemusic

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In part two of the conversation, Lynette Marrero dives deeper into her work as Liquid Creative Director at Aplós, unpacking the creative and technical process behind building serious non-alcoholic spirits. The discussion focuses on flavor, texture, and mouthfeel, the functional benefits of Aplós products, and how the brand creates distinctive experiences without relying on traditional alcohol stand-ins, including Lynette’s close collaboration with a flavor scientist to materialize her creative vision into the bottle. Lynette also touches on innovation within the portfolio, the importance of quality and creativity in a growing category, and how non-alcoholic spirits are becoming a natural part of modern social and hospitality environments.

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Lynette Marrero is one of the most influential voices in modern cocktail culture. A globally respected bartender, educator, and entrepreneur, she has helped shape some of the most important bar programs in the country while mentoring and inspiring generations of hospitality professionals. She is also the co-founder of Speed Rack, the world’s first all-women bartending competition, which has raised millions of dollars for breast cancer charities while advancing equity and visibility in the industry.

Beyond the bar, Lynette is a sought-after speaker, judge, and thought leader, contributing to conversations around leadership, wellness, and the future of drinking. She currently represents Aplós, a non-alcoholic spirits brand rooted in ritual, balance, and mindful drinking — reflecting her forward-thinking approach to how people engage with beverages today.

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In this engaging conversation, Lynnette Marrero shares her journey from the world of theater to becoming a prominent figure in the beverage industry. She discusses her experiences in various bars, the evolution of cocktail culture, and the creation of Speed Rack, an initiative aimed at empowering women in bartending. The discussion also touches on the rising popularity of non-alcoholic spirits and the importance of mentorship within the industry. Lynnette emphasizes the need for inclusivity and innovation in the future of the beverage landscape.

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Lynette Marrero is one of the most influential voices in modern cocktail culture. A globally respected bartender, educator, and entrepreneur, she has helped shape some of the most important bar programs in the country while mentoring and inspiring generations of hospitality professionals. She is also the co-founder of Speed Rack, the world’s first all-women bartending competition, which has raised millions of dollars for breast cancer charities while advancing equity and visibility in the industry.

Beyond the bar, Lynette is a sought-after speaker, judge, and thought leader, contributing to conversations around leadership, wellness, and the future of drinking. She currently represents Aplós, a non-alcoholic spirits brand rooted in ritual, balance, and mindful drinking — reflecting her forward-thinking approach to how people engage with beverages today.