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Winning Is… choosing the right environment. In this series of "Winning Is...", we talk with Damon West about mindset, resilience, and personal growth through the coffee bean philosophy. Damon explains how environment, daily self-talk, and simple leadership habits drive consistent success in life, work, and recovery. If you’re looking for practical motivation, mental toughness, and tools to perform under pressure, this episode delivers fast, actionable insight.

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What if the hardest day of your life was actually your rescue? In this episode, Damon West shares how a 65-year prison sentence became the foundation for purpose, service, and daily wins through his now-famous coffee bean mindset—choosing to transform the environment instead of being broken by it. We unpack practical tools Damon used under maximum pressure: daily surrender, a simple two-line prayer, the fourth column of personal inventory that restores agency, and why eliminating the word “try” changes everything. If you’re looking for resilience, recovery, or a mindset reset that actually works, this conversation will challenge you to show up, serve others, and become the change agent wherever life has placed you.

Key Takeaways:
• How to transform adversity instead of absorbing it
• Why radical ownership unlocks freedom and momentum
• Simple daily practices that build purpose, even on hard days

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It's time to crush 2026! I break down the WINS Framework, a simple four-step system I’ve used for over 15 years to help high performers turn goals into daily execution, personal discipline, and long-term identity. You’ll hear my 2025 reflection letter and learn how to write a future-self letter to December 31, 2026 that creates clarity, accountability, and momentum before the year even begins. If you want 2026 to be your best year—personally, professionally, and mentally—this episode gives you the structure to make it happen.

Key Takeaways:

• A 4-step goal-setting framework to plan, execute, and win in 2026
• How future-self reflection letters increase focus, follow-through, and consistency
• Why building systems and identity beats motivation every time

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If your life were a movie, what would the audience be yelling for you to do right now? In this final episode of 2025, we use a third-person lens to close the say–do gap, run an honest self-audit, and design a lean, focused plan for 2026 that trades overwhelm for ownership. We break down the five-and-three rule, the observer test, and a simple start-stop-continue framework so progress is visible, repeatable, and rooted in who you’re becoming—not just what you’re chasing. The result is a clear, compassionate playbook to drop the bricks that weigh you down and turn the next year into a plot twist you choose.

Key Takeaways

• Limit your world to a few meaningful categories and concentrate ambition with the five-and-three rule.
• Get brutally honest on paper about what worked, what didn’t, and why—then port winning tactics across life.
• Define December 31, 2026 outcomes and identity, because character is the scaffolding that holds goals up.

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This breaks down the entire run across South Carolina, all 194 miles of fun. I share the heart behind Breaking Ribbons, the people who sparked it, and how purpose, planning, and community carried us through rain, injuries, police checks, and long miles on empty roads. We talk mindset shifts that mattered—reframing nerves, perspective shifts, and choosing gratitude when everything hurt. The real finish wasn’t the run itself, but raising over $20,000 to bless five families, starting with a mom heading into another round of chemo.

Key takeaways:

• Purpose changes how pain feels—and what it produces.
• Big missions are built on small details: logistics, people, and presence.
• Less than 1% of a year, done with intention, can redefine the other 99%.

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This episode starts with a simple truth: the holidays hit everyone differently. What unfolded during a long training run on the Ravenel Bridge turned a routine “how’s it going?” into something heavier—something that demanded presence, not performance. When the night later connected to a reported suicidal person, it became clear that endurance didn’t matter nearly as much as paying attention. You may not control the outcome, but one real question, asked with care, can change the direction of someone’s story.

Takeaways:

• Stop asking surface questions—ask ones that invite real answers and listen long enough to hear them.
• Leadership and trust grow when people feel seen, remembered, and safe telling the truth.
• Keep resources ready and be willing to help someone take the next step, even if it’s uncomfortable.

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What if winning had nothing to do with scoreboards and everything to do with how you love people today? Edwin Martin reframes success from outcomes to obedience, showing how one intentional conversation or courageous yes can create more impact than any trophy. He unpacks how fear of the unknown limits purpose, and why choosing what sets your soul on fire—every single morning—builds a life of momentum and meaning. Listeners walk away with practical ways to love people well, anchor their faith, and replace performance pressure with purposeful action.

You’ll Learn:

• How to shift from outcome-based success to a purpose-driven, faith-centered definition of winning.
• Simple daily practices to love people well, ask better questions, and create genuine connection.
• How obedience, presence, and small acts of courage compound into long-term impact.

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A brutal, beautiful truth sparked Edwin’s transformation: a “short” run that broke him open and led to a promise to never quit on himself again. He breaks down how discipline, faith, and purposeful systems turned that vow into a lifestyle powered by daily wins and pressure-tested habits. We explore the link between adversity and spiritual growth, and how to build a real relationship with "The Big Man Above."

Edwin is also joining me as we run across the entire state of South Carolina beginning on 12/4/25.

Key Lessons:

• Choosing to become an endurance athlete despite being extremely out of shape
• How to choose “hard but reasonable” goals and build simple systems that make them stick
• Daily spiritual practices: Scripture, prayer, obedience, hearing God’s voice in the quiet
• Why confidence becomes predictable when built through reps, preparation, and purpose

Thank you for tuning in! If you feel led, please subscribe & share the show to others who you believe would benefit from it.
Keep in touch below!

• Join The Unshakeable Discipline Community!
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• LinkedIn | www.linkedin.com/in/ryanacass/
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