Will Rhode eventually flop like Kylie Cosmetics did?
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Will Rhode eventually flop like Kylie Cosmetics did?
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Rhode was acquired by elf, at a deal worth $1 billion. That's a pretty number. But what are the chances that this company continues to see success?
After all, Kylie Cosmetics was acquired at a deal valuing the company at $1.3 billion, and look where it is now. It's struggling. And the company that acquired Kylie Cosmetics has seen its stock price decline significantly since 2019.
In this episode of The Devil Wears Data, I compare and contrast these two companies. I talk to an expert in beauty investing, and dig into some interesting data around beauty M&A deals to figure out the possible eventual fate of Rhode.
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Tags: #businessofbeauty #rhodeskin #rhode #haileybieber #kyliejenner #kyliecosmetics #elfcosmetics #elfbeauty #coty #acquisition #finance #business #mergersandacquisitions