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IMPORTANT UPDATE

*Please note that some of the stats from Fresha will be incorrect as their surcharge fees have changed since the time of recording.

Fresha have changed their fees from

In-person

Previously: 2.29% + $0.20 per transaction (plus additional $0.10 tap to pay authorisation)

TO NOW: 1.29% + $0.26 per transaction (plus additional $0.10 tap to pay authorisation).

Online

Previously: 2.29% + $0.20 per transaction

TO NOW: 1.59% + $0.28 per transaction

"Will all my clients leave?"

That is the exact question I see business owners ask in Facebook groups every single week. And it is the exact reason most of them never raise their prices, even when their business is barely breaking even or running at a loss.
In this solo episode, I am giving you the real strategy I have used with over 400 business owners to confidently raise prices without losing the clients who actually matter.

→ How to calculate your break-even hourly rate and find out if you are actually undercharging
→ Why your real costs are rising 20 to 30% even when inflation says 3%
→ The new EFTPOS surcharge law coming this October and what it means for your profit
→ A real breakdown of payment provider fees that could cost you over $8,000 a year in the wrong choice
→ Why hitting $75K in revenue means you legally need a 10% price increase
→ The services that almost never make money in this industry, and what to do instead
→ Why copying your competitor's prices is quietly destroying the whole industry's profit margins
→ The exact way to tell your clients about a price increase without sounding apologetic
→ Why losing a client after a price increase is usually a sign you are doing it right

This is the reality check I think a lot of you need right now, especially heading into end of financial year. If you have been putting off this decision out of fear, this episode is your sign to stop waiting.

Purchase the Profitable Pricing Calculator here 👉 https://beautyindustryleaders.com.au/profitable-pricing-calculator

Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/

Resources mentioned in this episode:
→ Profitable Pricing Calculator: https://beautyindustryleaders.com.au/profitable-pricing-calculator
→ Breakeven Cost Calculator: https://beautyindustryleaders.com.au/breakeven-cost-calculator
→ ATO Industry Benchmarks: https://www.ato.gov.au/businesses-and-organisations/income-deductions-and-concessions/small-business-benchmarks/in-detail/beauty-services

Connect with me and join the Beauty Industry Leaders movement:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/
→ https://beautyindustryleaders.com.au/

If you have any questions about the episode, have a burning question you would like me to answer on the show, or want to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
→ https://www.instagram.com/sammykennedycoach/
→ https://www.instagram.com/beautyindustryleaders/