Why your six-figure brand film generated zero leads
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Why your six-figure brand film generated zero leads
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Frame to Funnel is a B2B, video-first podcast for the people who approve and run corporate-video and martech spend — CMOs, heads of marketing and demand gen, and founders. Corporate video fails when it is disconnected from the lead-generation system it is meant to feed. This show connects the three links that should work as one chain: lead generation (the goal), martech (the plumbing), and corporate video (the fuel). Each episode is a teardown — the symptom, the broken link, an anonymised example, and the fix as a repeatable system. Hosted by Paul Joseph: nineteen-plus years buying B2B services across telecom, fintech, and enterprise, and a CUMAC-certified cinematographer (AC-286) who now produces the video those vendors should have made. A LowLightKing Productions show. Where corporate video meets the revenue system.