Most SaaS companies say they understand the 80/20 principle.

Far fewer use it to make better decisions about Customer Success, retention and growth.

The result is predictable. Teams spread effort evenly across the customer base. High-value customers are often under-supported. Lower-value customers consume disproportionate time, attention and resource.

That might feel fair.

But it can quietly damage growth.

In this episode of Breakthrough SaaS Growth, we speak with Christine Day, growth strategist and founder of Results 2Day, about why treating every customer the same is a costly mistake.

We explore how SaaS leaders can use better customer segmentation, real customer data and sharper prioritisation to improve retention, expansion and post-sale growth.

We discuss:

• Why MRR and deal size alone can be misleading
• How to identify high-value customers using real data
• Why SaaS companies struggle to operationalise the 80/20 principle
• What leaders should stop doing immediately
• What to do with the "other 80%"
• How smarter prioritisation improves retention and expansion

This is a practical conversation for SaaS CEOs, CROs, CCOs and Customer Success leaders who want to focus resources where they create the greatest commercial value.

Connect with Christine on LinkedIn

Go to the Result2Day site for more details

Find out about Christine's book

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