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Why the Obvious CEO Hire Is So Often the Wrong One

Why the Obvious CEO Hire Is So Often the Wrong One

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What if the same leader, running the same playbook, could fail in one place and win big in another?

That's the question at the heart of my conversation with Jim Citrin, who has spent three decades at the top of the executive search world placing and advising CEOs. Jim is also one of my mentors, so we go past the usual hiring talk into what actually decides whether a leader succeeds: fit. We trace the Bill Perez story across Nike and Wrigley, why the surprising hire is so often the right one, and how aspiring leaders break the permission paradox.

  • Why there's no single mold for a great leader
  • The Bill Perez A/B test: same playbook, opposite outcomes
  • How the New York Times hired against the spec and 20x'd its value
  • The permission paradox and how to actually break it
  • Why roughly 80% of CEO appointments are internal promotions
  • How leaders get isolated from the truth, and how the best stay grounded
  • How to tell a good failure from a disqualifying one

Connect with Jason: https://www.linkedin.com/in/jasonbaumgarten/
Email the show here: fithappens.fm

00:00 Intro
00:17 Meet Jim Citrin
01:04 Jim's circuitous path to search
03:13 A leadership belief Jim flipped on
04:42 Founders vs. the curated path to CEO
07:48 Bill Perez: the A/B test of fit
11:41 Why the surprising hire often fits
12:40 How the NYT hired against the spec
16:04 Why the CEO job got harder
19:05 The permission paradox
22:55 The career paradox that started us
25:47 Emperor's New Clothes: losing the truth
31:02 Six success factors, 25 years later
33:17 The resume trick that exposes bias
35:49 Good failure vs. bad failure
41:20 A question Jim asks himself daily
43:18 Speed round: books, advice, flow

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