Why the Best Retouching is Invisible
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Discover the invisible art that shapes the digital storefront of a major fashion and lifestyle retailer. In this episode of the Life at NEXT Podcast, we pull back the curtain on our studio team to explore the role of retoucher, Izzy. Learn how this dedicated team manages an enormous volume of product imagery, using technical precision to keep every photograph looking authentic, considered, and true to life. Izzy shares her unconventional career journey, the reality of handling colour accuracy using calibrated light boxes , and NEXT's philosophy of "stealthy" retouching, where the best edit is the one you never notice. We also dive into a balanced discussion on AI in the creative process, exploring how it acts as a supportive tool for manual tasks without replacing human oversight. Finally, discover how our vibrant workplace culture, internal well being initiatives, and Head Office social events bring our creative teams closer together
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